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Last updated on 2024年7月27日

You're considering in-app purchases for your game. How do you win over stakeholders on the benefits over ads?

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When you're looking to monetize your game, the debate between in-app purchases (IAP) and advertising can be pivotal. Convincing stakeholders of the benefits of IAP over ads requires a clear understanding of the value proposition. In-app purchases can offer a seamless user experience, potentially increasing player retention and satisfaction. Unlike ads, which can be intrusive and detract from gameplay, IAP allows players to choose when and how they want to spend, giving them control over their game experience. This can foster a more engaged and committed player base, which is critical for long-term success.

本文章的要点总结

Player empowerment:

Offering in-app purchases respects player autonomy, allowing them to choose how to enhance their experience. This control can lead to greater satisfaction and loyalty among your user base.
Hybrid revenue models:

Mix in-app purchases with ad support to cater to different player preferences. This approach balances monetization with user experience, potentially maximizing your game’s revenue streams.

本摘要由 AI 和以下专家提供支持

Amir Shapira

?? Linkedin Top Product Management…
Ahmed Mohsen

CTO @ Merse | Immersive Technologies |…

1 User Experience

Enhancing the user experience is a fundamental argument for in-app purchases. Ads can disrupt gameplay and alienate users, but IAP integrates smoothly into the game environment. By offering optional purchases that add value, such as exclusive content or power-ups, you cater to players who are willing to pay for a richer experience without penalizing those who aren't. This dual approach respects all users, potentially increasing overall satisfaction and reducing the risk of losing players to ad fatigue.

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Ahmed Mohsen

CTO @ Merse | Immersive Technologies | Business Development | Personal Development Coaching | Entrepreneur
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In-app purchases are a crucial success factor for any game and must be meticulously planned, balanced, designed, and managed. - In-app purchases empower players by giving them control over their spending, allowing them to invest in what they value most, thereby fostering a sense of ownership and loyalty. - They enhance the game's revenue potential, enabling reinvestment into the game, which in turn improves the overall user experience and journey. It is essential to clearly define these benefits to all stakeholders.

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2 Revenue Stability

In-app purchases provide a more predictable revenue stream compared to the fluctuating nature of ad income. With IAP, you tap into a dedicated segment of players who find enough value in your game to pay for additional features or content. This creates a stable financial foundation that can be more appealing to stakeholders looking for consistent performance indicators. Moreover, committed players are likely to make repeated purchases, contributing to a sustainable economic model.

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Amir Shapira

?? Linkedin Top Product Management Voice | Director of Product Management @ Zynga, Socialpoint
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While in-app purchases (IAPs) can offer a more predictable revenue stream, dismissing ad-supported models is shortsighted. A balanced approach often yields the best results. Hybrid Models: Freemium with IAPs: Offer a free base game with optional in-app purchases for enhanced features or virtual goods. Ad-supported with IAPs: Provide a free game funded by ads, offering an ad-free experience or premium features through IAPs. Battle Passes & Beyond: Models like battle passes and seasonal content provide additional revenue streams while engaging players. Understand your audience, experiment with different models, and find the right balance for you. Don't be limited to one options a kill important streamlines of revenues.

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3 Player Investment

In-app purchases can lead to greater player investment in your game. When players buy something, they're more likely to feel a sense of ownership and commitment, which can translate into longer play sessions and increased loyalty. This psychological attachment not only benefits player retention but also can lead to organic promotion as invested players are more likely to recommend the game to others, further expanding your user base without the need for additional advertising.

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4 Brand Integrity

Maintaining brand integrity is crucial in the gaming industry. In-app purchases help preserve the aesthetic and narrative coherence of your game by avoiding the integration of potentially off-brand advertisements. With IAP, you have complete control over the content and its alignment with your game's theme and values. This control can be a significant selling point for stakeholders who are invested in the game's long-term brand identity and reputation.

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Ahmed Mohsen

CTO @ Merse | Immersive Technologies | Business Development | Personal Development Coaching | Entrepreneur
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We all play new games because of the Brand behind these games, If the brand is famous for fair play and the balance with the free-to-play and play-to-win or the premium part the more players get attached to the Brand and its titles.

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5 Data Insights

In-app purchases generate valuable data that can provide insights into player preferences and behaviors. By analyzing purchase patterns, you can tailor future content and updates to better meet player desires, thereby enhancing engagement and retention. This data-driven approach to game development is often more attractive to stakeholders who appreciate strategies informed by concrete user feedback rather than the less targeted metrics provided by ad impressions.

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6 Competitive Edge

Finally, in-app purchases can give your game a competitive edge in a crowded market. By focusing on a premium user experience and offering unique in-game items or features for purchase, your game can stand out among others that rely heavily on ads for revenue. This differentiation is key in convincing stakeholders that IAP can not only enhance player satisfaction but also position your game as a leader in its genre or category.

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Ahmed Mohsen

CTO @ Merse | Immersive Technologies | Business Development | Personal Development Coaching | Entrepreneur
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One of the biggest competitive advantages in the game industry is a well-designed monetization plan. Market research indicates that the majority of players, including high spenders, prefer games that strike a balance between free-to-play and pay-to-win models. In today's market, no freemium game can survive without incorporating in-app purchases.

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You're considering in-app purchases for your game. How do you win over stakeholders on the benefits over ads?

1

2

3

4

5

6

1 User Experience

2 Revenue Stability

3 Player Investment

4 Brand Integrity

5 Data Insights

6 Competitive Edge

Gaming Industry

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You're considering in-app purchases for your game. How do you win over stakeholders on the benefits over ads?

1

2

3

4

5

6

1 User Experience

2 Revenue Stability

3 Player Investment

4 Brand Integrity

5 Data Insights

6 Competitive Edge

Gaming Industry

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感谢您的反馈

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