You're considering a career in CRM. Which path offers more growth potential: consultant or manager?

1. CRM Consultant Growth Potential: High Key Focus: Strategy, solution design, and implementation across various industries. Skills: Technical expertise, project management, client-facing skills, deep knowledge of CRM systems (e.g., Salesforce, HubSpot). Growth Path: Consultants often start with implementation or integration projects and can move into senior consulting roles, solution architect positions, or even start their own consultancy. There’s a lot of potential for high income and flexibility, especially as a contractor or freelance consultant.

En mi experiencia, no solo es importante ser adaptable, la creatividad y la capacidad de resolución son claves para desarrollar escenarios y propuestas para que los clientes optimicen las estrategias comerciales, de marketing e integrar los objetivos globales de la organización

The choice between a CRM consultant or manager role depends on career goals and preferences. Consultants have a broader scope, work with multiple clients, and have a deep understanding of CRM systems. They often work on short-term projects, offering variety and learning opportunities. Managers oversee CRM teams and projects within an organization, developing and implementing strategies aligned with business objectives. The best path depends on career aspirations, skill set, and personality preferences.

Un caso muy frecuente en la actualidad, en organizaciones más peque?as como startups y negocios de rápido crecimiento está posición no requiere mucha experiencia comercial, los perfiles que he conocido, se enfocan más en pivotar según las necesidades de crecimiento o el aumento de sus ventas. Quizás los modelos rígidos no se acomodan a todos los modelos de negocio

Choosing between these roles depends on your passion: Consultant: You’ll dive into multiple industries, solve unique challenges, and stay on top of new trends. It’s dynamic and requires adaptability. Manager: You’ll lead teams, implement long-term strategies, and directly shape how a company manages customer relationships. Both offer growth, but it comes down to whether you prefer solving diverse problems or leading within a single organization.

If you're considering a career in CRM, both consulting and management have strong growth potential, but it depends on what you're looking for. As a CRM consultant, you’ll get variety and flexibility, helping different companies with evolving CRM strategies and tech, which is in high demand. On the other hand, a CRM manager offers more stability and the chance to build long-term relationships within a company, where you’ll drive the strategy from the inside. If you prefer variety and independence, consulting might be your path, but if you value stability and ownership, the manager role could be a better fit.

If you’re weighing a career in CRM, think about job satisfaction. As a CRM consultant, you’ll get variety and flexibility, working with different clients, which can be really satisfying if you enjoy diversity and autonomy. On the flip side, being a CRM manager gives you the chance to build something within one company, seeing the impact of your strategy and team efforts over time. It really depends on whether you prefer freedom and variety or consistency and long-term results. Both roles can be fulfilling, depending on your personal preferences!