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You’re considering a career in Brand Strategy. What benefits can you expect?

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Brand strategy is a creative and analytical skill that involves developing, communicating, and managing the identity and value of a brand. It can be a rewarding and fulfilling career for those who enjoy solving problems, telling stories, and influencing perceptions. If you’re considering a career in brand strategy, here are some benefits you can expect.

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Diverse project experiences:

Brand strategy offers exposure to various industries and markets. You get to tackle unique challenges like launching new brands or rebranding existing ones, keeping your work dynamic and engaging.### *Creative team collaboration:Work closely with designers, copywriters, and marketers to bring innovative ideas to life. This teamwork fosters inspiration and allows you to leverage diverse skills for successful brand strategies.

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Sara Herrera

Marketing & Brand Sr Manager at PPG |…
Naznoor Rino

Strategy ? Brand ? Communication |…

1 Variety and challenge

As a brand strategist, you can work on different projects, industries, and markets, depending on your interests and expertise. You can also face different challenges, such as launching a new brand, repositioning an existing one, or creating a campaign to increase awareness and loyalty. You can apply your skills to different aspects of branding, such as naming, logo design, messaging, tone of voice, visual identity, and customer experience. No two days are the same in brand strategy, and you can always learn something new and grow as a professional.

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Rhythm Bedi

Brand Marketing Manager | Brand Strategist
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Choosing a career in Brand Strategy brings many benefits. You'll enjoy variety and challenge, as well as opportunities for creativity and collaboration. Your work will have a real impact on consumer perceptions and purchasing decisions, providing a sense of fulfillment and influence. The field also offers flexibility and room for growth, along with the satisfaction and recognition of building successful brands.

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Rabab Faisal

?? Award-Winning Photography | Associate Art Director Oops Marketing Agency | Empowering Businesses through Creativity
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"Exploring a career in Brand Strategy? Brace yourself for a world of variety and challenge! Dive into the dynamic realm of consumer behavior, market trends, and creative problem-solving. Unleash your strategic prowess and shape the future of brands.

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2 Creativity and collaboration

Brand strategy is not only about research and analysis, but also about creativity and innovation. You can use your imagination and intuition to come up with ideas that resonate with your target audience and differentiate your brand from the competition. You can also collaborate with other creative professionals, such as designers, copywriters, marketers, and media specialists, to bring your ideas to life and execute your strategy. Working in a team can be fun and inspiring, as well as challenging and rewarding.

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Sara Herrera

Marketing & Brand Sr Manager at PPG | Communicator & Journalist | Creative strategist | DE&I advocate
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Si bien es importante compartir tus ideas con otras pesonas especialistas en comunicación y marketing, también hazlo con otro finanzas, equipos comerciales o recursos humanos. Su perspectiva siempre agregará valor y una visión más holística de tu estrategia de marca.

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3 Impact and influence

Brand strategy is not only about creating a brand, but also about shaping how people perceive and interact with it. You can have a positive impact and influence on your clients, customers, and society by creating brands that are authentic, meaningful, and valuable. You can also help your clients achieve their goals, such as increasing sales, loyalty, reputation, or social responsibility. You can also express your personal vision and values through your work, and contribute to the culture and identity of your organization.

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Naznoor Rino

Strategy ? Brand ? Communication | bKash ? Analyzen ? Adcomm | IBA-DU
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To be in a position where your choice of words can impact the lives of millions - that is the impact of a brand strategist. This is both inspiring and daunting for me, which gets me excited for my role and also keeps me on my toes to make sure I don't make any wrong decisions.

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4 Flexibility and opportunity

Brand strategy is a skill that can be applied to various settings and contexts. You can work as an employee or a freelancer, in an agency or in-house, in a local or global market. You can also choose the type and size of projects and clients that suit your preferences and goals. You can also pursue different career paths and opportunities, such as becoming a senior strategist, a consultant, a trainer, or an entrepreneur. You can also expand your skills and knowledge by taking courses, attending events, or joining networks related to brand strategy.

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5 Satisfaction and recognition

Brand strategy is a career that can give you a sense of satisfaction and recognition. You can see the results of your work in the real world, and measure the impact and performance of your strategy. You can also receive feedback and appreciation from your clients, colleagues, and peers. You can also showcase your work in your portfolio, website, or social media, and build your reputation and network in the industry. You can also enjoy the perks and benefits of working in a creative field, such as travel, events, awards, or publications.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re considering a career in Brand Strategy. What benefits can you expect?

1

2

3

4

5

6

1 Variety and challenge

2 Creativity and collaboration

3 Impact and influence

4 Flexibility and opportunity

5 Satisfaction and recognition

6 Here’s what else to consider

Brand Strategy

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You’re considering a career in Brand Strategy. What benefits can you expect?

1

2

3

4

5

6

1 Variety and challenge

2 Creativity and collaboration

3 Impact and influence

4 Flexibility and opportunity

5 Satisfaction and recognition

6 Here’s what else to consider

Brand Strategy

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