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You’re considering a career in brand strategy. How can you become more assertive?

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If you're interested in pursuing a career in brand strategy, you might wonder how to develop the skills and mindset that will make you stand out in this competitive field. One of the most important qualities of a successful brand strategist is assertiveness, which means being able to express your ideas, opinions, and needs confidently and respectfully. Assertiveness can help you communicate effectively with clients, colleagues, and stakeholders, as well as showcase your creativity and expertise. But how can you become more assertive in your professional and personal life? Here are some tips to help you boost your assertiveness and confidence.

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Dr Smita Karpate

Founder and Podcast Host - Health Commune | CEO - InScience Health | Longevity Researcher
Ragini Saini

Senior Executive at The Indian Express | Ex-The Economic Times
Razvan Matasel

Award Winning Brand& Comm Strategist - PhD in Communication Sciences

1 Know your value

The first step to becoming more assertive is to recognize and appreciate your own value as a brand strategist. You have unique talents, insights, and experiences that can contribute to the success of any brand. You also have the right to be treated fairly and respectfully by others. Remind yourself of your strengths and achievements, and don't be afraid to highlight them in your portfolio, resume, and conversations. Knowing your value will help you set realistic and ambitious goals, negotiate better terms, and ask for feedback and support.

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Ragini Saini

Senior Executive at The Indian Express | Ex-The Economic Times
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To become more assertive as a beginner brand strategist, focus on honing your communication skills, gaining confidence in your expertise through continuous learning, and actively seeking opportunities to contribute your ideas and insights within your team or organization.

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Rhea Richardson

Owner, Strategic Concierge Marketing
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One of the essential elements to becoming an effective strategist is to first become an effective listener. You must develop dynamic listening skills. Everything that's crafted regarding brand creation flows from the client's objectives. Remember, it's up to you to help your client create a business identity. You can't do that effectively if you don't know what the client wants the brand to reflect regarding company personality, philosophy, major attributes, etc.

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2 Be clear and concise

Another key aspect of assertiveness is being able to communicate your ideas, opinions, and needs clearly and concisely. Whether you're pitching a brand strategy, presenting a report, or giving feedback, you want to make sure that your message is understood and appreciated by your audience. To do this, you need to plan ahead, structure your thoughts, and use simple and direct language. Avoid filler words, jargon, and vague statements that might confuse or undermine your message. Instead, use facts, examples, and data to support your points, and invite questions and comments to clarify and engage your audience.

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Razvan Matasel

Award Winning Brand& Comm Strategist - PhD in Communication Sciences
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In order to become a very assertive brand strategist you should not only express your ideas in a simple and concise way but also learn the art of sacrifice. Learning how to sacrifice different ideas snd to choose just one, to sacrifice different consumer target groups and to choose only one it id critical. Communication can not communicate everything and for everybody.

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3 Listen and empathize

Being assertive doesn't mean being aggressive or rude. It means being respectful of yourself and others, and acknowledging different perspectives and feelings. To be an effective brand strategist, you need to listen and empathize with your clients, colleagues, and stakeholders, and understand their needs, expectations, and challenges. Listening and empathizing will help you build rapport, trust, and collaboration, as well as identify opportunities and solutions that will benefit everyone. When you listen and empathize, you also show that you value and appreciate the input and feedback of others, which can enhance your reputation and relationships.

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4 Say no when necessary

One of the most challenging aspects of assertiveness is learning how to say no when necessary. As a brand strategist, you might face situations where you have to decline a request, reject an offer, or disagree with a decision that doesn't align with your goals, values, or interests. Saying no can be difficult, especially if you want to avoid conflict or disappointment, but it can also be empowering and liberating. Saying no can help you protect your time, energy, and resources, as well as maintain your integrity and credibility. To say no effectively, you need to be polite but firm, explain your reasons, and offer alternatives or compromises if possible.

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5 Practice and improve

The final tip to becoming more assertive is to practice and improve your skills and mindset. Assertiveness is not something that you can master overnight, but something that you can develop and refine over time. You can practice and improve your assertiveness by seeking feedback, learning from your mistakes, and challenging yourself to step out of your comfort zone. You can also seek inspiration and guidance from mentors, peers, and role models who demonstrate assertiveness in their brand strategy careers. By practicing and improving your assertiveness, you will become more confident and competent as a brand strategist, and achieve your professional and personal goals.

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Jonathan Hoffsuemmer

Marketing Exec | Author (Message Market Fit)
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Embrace discomfort. If presenting your ideas makes you sweat, do it more often. Practice role-playing challenging brand strategy conversations with a mentor or friend. Comfort with confrontation builds the confidence to become more assertive. And that gets you hired.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr Smita Karpate

Founder and Podcast Host - Health Commune | CEO - InScience Health | Longevity Researcher
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As a brand strategist, being assertive is imperative, particularly when collaborating with committed business owners dedicated to brand building. In such contexts, failing to assert oneself can potentially hinder client interests more than being assertive. Make sure your assertions are backed up with facts and data. Evidence-based recommendations boost client confidence in experts. It is also essential to master the nuances of word choice, timing, and understanding your client's work style. Your assertive stance will be well received if you tailor your approach to their preferences. At its core, assertiveness requires a shift in mindset that recognizes its value and integrates it into interactions.

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You’re considering a career in brand strategy. How can you become more assertive?

1

2

3

4

5

6

1 Know your value

2 Be clear and concise

3 Listen and empathize

4 Say no when necessary

5 Practice and improve

6 Here’s what else to consider

Brand Strategy

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You’re considering a career in brand strategy. How can you become more assertive?

1

2

3

4

5

6

1 Know your value

2 Be clear and concise

3 Listen and empathize

4 Say no when necessary

5 Practice and improve

6 Here’s what else to consider

Brand Strategy

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