You’re a computer graphics professional. How can you use your skills to boost your company’s brand?

1 Define your brand style

Before you start creating any computer graphics, you need to define your brand style. This is the consistent and coherent visual language that represents your company's values, personality, and message. Your brand style should include elements such as colors, fonts, shapes, icons, logos, and images that reflect your company's identity and differentiate it from others. You can use tools like Adobe Illustrator, Photoshop, or Inkscape to create your brand style guide and assets.

2 Design your website and social media

One of the most important ways to use your computer graphics skills to boost your company's brand is to design your website and social media pages. Your website and social media are the main online platforms where your potential and existing customers can learn about your products, services, and offers. You want to make sure that your website and social media are attractive, user-friendly, and consistent with your brand style. You can use tools like WordPress, Squarespace, or Wix to create your website and tools like Canva, Spark, or PicMonkey to create your social media graphics.

3 Create engaging content

Another way to use your computer graphics skills to boost your company's brand is to create engaging content for your audience. Content is the key to building trust, credibility, and loyalty with your customers. You can use your computer graphics skills to create content that is informative, entertaining, and relevant to your niche. For example, you can create infographics, charts, diagrams, or illustrations to explain complex concepts, data, or processes. You can use tools like PowerPoint, Keynote, or Google Slides to create your content.

4 Animate your logo and videos

A great way to use your computer graphics skills to boost your company's brand is to animate your logo and videos. Animation can add motion, energy, and personality to your brand and make it more memorable and distinctive. You can use your computer graphics skills to animate your logo and use it as an intro or outro for your videos, presentations, or podcasts. You can also use your computer graphics skills to create animated videos that showcase your products, services, or stories. You can use tools like After Effects, Blender, or Animate to create your animations.

5 Develop interactive experiences

A powerful way to use your computer graphics skills to boost your company's brand is to develop interactive experiences for your customers. Interactive experiences can increase engagement, retention, and conversion by allowing your customers to interact with your brand in a fun and immersive way. You can use your computer graphics skills to develop interactive experiences such as games, quizzes, surveys, or simulations that educate, entertain, or persuade your customers. You can use tools like Unity, Unreal Engine, or HTML5 to create your interactive experiences.

6 Showcase your portfolio and testimonials

A final way to use your computer graphics skills to boost your company's brand is to showcase your portfolio and testimonials. Your portfolio and testimonials are the evidence of your work quality, creativity, and customer satisfaction. You can use your computer graphics skills to showcase your portfolio and testimonials in a visually appealing and professional way. You can use tools like Behance, Dribbble, or Squarespace to create your portfolio and tools like Testimonial Monkey, Boast, or VideoPeel to collect and display your testimonials.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?