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You're a community outreach professional. How can you build lasting relationships with volunteers?

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As a community outreach professional, you know how important it is to recruit and retain volunteers for your cause. Volunteers are the lifeblood of your organization, providing valuable skills, time, and resources to support your mission. But how can you build lasting relationships with them, so they feel valued, engaged, and motivated to keep coming back? Here are some tips to help you create a positive volunteer experience and foster a loyal community.

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1 Know your volunteers

The first step to building lasting relationships with volunteers is to know who they are, what they want, and what they can offer. You can use surveys, interviews, or feedback forms to collect information about their interests, skills, goals, availability, and preferences. This will help you match them with suitable opportunities, tailor your communication and recognition strategies, and address any issues or concerns they may have. Knowing your volunteers also shows that you care about them as individuals, not just as numbers.

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Dr. Nahim Ahmed MBE

Inspire. Empower. Serve → Purpose-Driven Professionals & Underserved Communities | Head of Strategic Engagement | Youth | Community | Social Impact | Storyteller ?? DSc (h.c), MSc, PgDip, BA (Hons), JNC
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For Leaders in the Youth and Community sector, offer reverse mentoring to volunteers. It will pave the way for not only getting to know your volunteers (in some cases by name and making them feel valued along the way) but also it will help you understand the gaps in the services you provide through their lens. Follow up with them and show them how their contribution helped shape the decisions you made. You will immediately see the positive effects this has including retaining existing volunteers, recruiting new volunteers, gaining a positive reputation in the community and more! #TheYouthandCommunityGuy

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Soydul Uddin

Entrepreneur | Author | Business Coach | Dad!
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In my experience I believe honesty is the fundamental player in building a long lasting relationship. Be honest with them treat them as you would like to be treated.

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2 Communicate effectively

Communication is key to maintaining a strong connection with your volunteers. You should communicate regularly, clearly, and consistently with them, using various channels such as email, phone, social media, or newsletters. You should also use communication to inform, educate, and inspire your volunteers, by sharing updates, stories, impact, and opportunities. Communication is also a two-way street, so you should encourage your volunteers to share their feedback, ideas, questions, and challenges with you. Listen to what they have to say, and respond promptly and respectfully.

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David Mills

Co-Founder at Brand Disciples and Co-Creation Labs, CGO at Story Collaborative
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Communication with volunteers in community outreach requires that their perspectives and insights are heard. Their work and direct engagement with community members provides them with a perspective that is unique and valuable.

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Anne C. Totero, LMFT

AAMFT Approved Supervisor | Therapist | Spiritualist | Podcaster | Author | Poet
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There is "communicating effectively" yet there has to be engagement and connecting at a baseline. There are so many who treat connection like a checklist, what is supposed to be done vs what they want to do. I can tell the difference when someone is putting another checkmark on their resume or notch in their belt. I can also tell when people care, and they maybe lost sight in the business component to community outreach. Volunteers are giving their time, energy, and hearts to the work. They deserve the same time, respect, and energy back. If there is mutual impact, trust and mutual engagement - watch a community THRIVE together!

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3 Provide training and support

Another way to build lasting relationships with volunteers is to provide them with adequate training and support. Training helps your volunteers learn the skills, knowledge, and expectations they need to perform their roles effectively and confidently. Support helps your volunteers overcome any difficulties, challenges, or frustrations they may encounter along the way. You can provide training and support through various methods, such as orientation sessions, manuals, webinars, mentors, or peer groups. You should also monitor and evaluate your volunteers' performance and satisfaction, and offer constructive feedback and guidance.

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David Mills

Co-Founder at Brand Disciples and Co-Creation Labs, CGO at Story Collaborative
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In my work with community needs assessments, effective preparation for the essential volunteer role makes the difference in both the impact of their work, and the volunteer experience. Training reduces anxiety, unlocks latent skills, and capacities and support volunteers with the confidence to engage effectively.

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4 Recognize and appreciate

One of the most important ways to build lasting relationships with volunteers is to recognize and appreciate their contributions. Recognition and appreciation show your volunteers that you value their efforts, achievements, and impact. They also boost your volunteers' morale, motivation, and loyalty. You can recognize and appreciate your volunteers in different ways, such as thank-you notes, certificates, awards, events, or public acknowledgment. You should also personalize your recognition and appreciation, by using your volunteers' names, highlighting their specific accomplishments, and expressing your genuine gratitude.

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David Mills

Co-Founder at Brand Disciples and Co-Creation Labs, CGO at Story Collaborative
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Celebrating volunteer involvement is the floor for supporting volunteers. In many ways, this must be more robust than recognition of paid team members because the volunteer doesn't benefit from financial remuneration, regular performance reviews, or the addition to the their resume. There may be tension created when paid team members take credit for accomplishments that are achieved through the efforts of volunteers, making a routine for volunteer acknowledgment a critical practice.

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5 Build a community

Finally, you can build lasting relationships with volunteers by building a community among them. A community is a group of people who share a common purpose, identity, and connection. A community fosters a sense of belonging, trust, and collaboration among your volunteers. You can build a community by creating opportunities for your volunteers to interact, network, and socialize with each other, such as meetings, workshops, social media groups, or social events. You can also build a community by promoting a culture of respect, diversity, and inclusion among your volunteers, and celebrating their differences and similarities.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're a community outreach professional. How can you build lasting relationships with volunteers?

1

2

3

4

5

6

1 Know your volunteers

2 Communicate effectively

3 Provide training and support

4 Recognize and appreciate

5 Build a community

6 Here’s what else to consider

Community Outreach

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You're a community outreach professional. How can you build lasting relationships with volunteers?

1

2

3

4

5

6

1 Know your volunteers

2 Communicate effectively

3 Provide training and support

4 Recognize and appreciate

5 Build a community

6 Here’s what else to consider

Community Outreach

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