To ensure everyone sticks to the brand guidelines during a graphic project, share a clear, detailed guide with examples upfront. Use tools like shared folders or design platforms (e.g., Figma, Canva) to keep everything centralized and accessible. Set up regular check-ins to review progress and address questions. Encourage open communication so team members can clarify doubts.

To keep everyone aligned with the brand, we start by creating a simple color palette and font selection based on the brand guidelines. During brainstorming sessions, we guide the team on how to use these elements effectively—covering font and color usage percentages, design elements, and overall composition. This clarity ensures the designs stay consistent while giving the team creative direction.

Brand consistency is so important for building trust and recognition. I’ve found that beyond having a detailed brand guide, regular check-ins with the team to review work in progress make a huge difference. It’s also helpful to have a ‘go-to’ person for brand-related questions—this keeps everything aligned without slowing the creative process.