It is recommendable to consider using the lottery system on the events that many people tend to show up for. Thus, this approach can greatly reduce scalping, and allow true fans a fighting chance at obtaining tickets they wish to see. Add to this a few top-dollar tickets for which the few willing to pay for it can do so. This strategy is extremely efficient regarding the access while may bring additional income and may cause the general growth of viewer's satisfaction and loyal fan base to your events or brand.

Balancing revenue and fan accessibility requires offering different prices with options for all budgets, from premium to affordable seats. Set dynamic pricing, offer loyalty rewards, and create group or family deals. Allocate some tickets for community access, using data to optimize pricing strategies.

If you are setting a pricing strategy for a recurring event (e.g. football club or national team) pay attention to historical data, prices, fan attendance, ticket price changes and inflation. If you can, analyse demand as much as possible, do surveys of regular customers, socios. Then prepare an offer with as many different prices as possible, e.g. depending on the location on the venue, ticket purchase time (pre-sale, pass, last-minute purchase, ticket offices), availability of e.g. catering (hospitality package, meeting athletes), offer of collector tickets. It is very important to take a good approach to such preparations and to set prices well enough in advance. Unfortunately, it is very wrong to lower prices later during the sale.