You’re in charge of Public Relations media relations. How can you use problem solving skills to improve?

1 Identify the problem

The first step in any problem solving process is to clearly define the problem you are facing. What is the situation, the context, and the desired outcome? What are the causes, effects, and stakeholders involved? What are the constraints, risks, and opportunities? You can use tools such as SWOT analysis, root cause analysis, or brainstorming to help you identify the problem and its scope.

2 Analyze the problem

Once you have identified the problem, you need to gather and evaluate relevant information and data. You can use sources such as media monitoring, surveys, interviews, or reports to collect evidence and feedback. You also need to analyze the problem from different perspectives and angles, such as your audience, your client, your competitors, or your industry. You can use tools such as PESTLE analysis, Porter's five forces, or stakeholder mapping to help you analyze the problem and its context.

3 Generate solutions

After you have analyzed the problem, you need to come up with possible solutions that can address the problem and meet your objectives. You can use tools such as mind mapping, SCAMPER, or six thinking hats to help you generate creative and diverse solutions. You also need to consider the feasibility, suitability, and acceptability of each solution, as well as the resources, time, and budget required. You can use tools such as decision matrix, cost-benefit analysis, or pros and cons list to help you evaluate and compare solutions.

4 Implement solutions

Once you have selected the best solution, you need to plan and execute it effectively. You need to communicate your solution clearly and persuasively to your target media outlets and stakeholders. You also need to monitor and measure the results and impact of your solution. You can use tools such as SMART goals, action plan, or KPIs to help you implement and track your solution.

5 Review and learn

The final step in any problem solving process is to review and learn from your experience. You need to reflect on what worked well and what did not, what you learned and what you can improve. You also need to celebrate your achievements and recognize your efforts. You can use tools such as feedback loop, after action review, or lessons learned to help you review and learn from your problem solving process.

Problem solving skills are essential for any PR media relations manager. They can help you overcome challenges, deliver results, and grow professionally. By following these steps, you can use problem solving skills to improve your PR media relations performance and success.