You’re in charge of marketing operations. How can you make sure feedback is a top priority?

When working on marketing options, the key objective is to make every part of the marketing machinery synchronized and well-planned. - Hold open discussions in your team to let the ideas propagate and inculcate - Work on cross-pollination of ideas - Analyze how feedback may help improvise the existing operations structure - Set your feedback parameters according to the desired campaign operation - Try to assign responsibilities across the team and maintain transparent and regular feedback loop - Make sure the feedback is well-accepted withing the team and worked upon swiftly.

It all starts with gathering input ... from your team, your beneficiaries, your stakeholders, and especially anyone who can block or approve what you do. If you don't begin with an understanding of people and expectations ... and offer to listen to their ideas, attempting to get feedback will be difficult.

To prioritize feedback in marketing operations, I would establish a feedback culture, regularly collect feedback, actively listen, prioritize feedback in decision-making, strive for continuous improvement, communicate the feedback loop, provide training and support, and celebrate feedback successes. This fosters a culture of openness, values feedback from customers and team members, uses feedback to make informed decisions, continuously improves processes, communicates how feedback is acted upon, supports team members with feedback skills, and highlights the importance of feedback.

When starting a marketing campaign or a project, it is crucial to set up clear objectives to ensure that everyone is working towards the same goal. And if feedback is the top priority then making sure it is well outlined in the objective setting stage. And once the project begins, regular check-ins on the key points should be done so that there’s laser focused approach.

Before kick-starting any marketing campaign, its extremely important to set Goals, Objectives and Metrices that need to be achieved. No two businesses are the same, hence its essential that basis client's business needs Goals are set and Objectives are defined. Now very important thing here is that Objectives can be multitude e.g. Awareness, Visibility, Promotion, In-store walk-ins, Revenue Generation, New Customer Acquisition, Web-traffic Growth, Increased conversions on campaigns (both click-through-rates & revenue garnered) - they can be multiple. Hence, its extremely important to set clear objectives, formulate strategic path which will help in their attainment, identify best communication channels and define overall plan.

Choosing the right tools is a crucial part of the job for any marketing operations professional. As not one size fits all, not every tool may fit your needs despite being the best in its category. Your choice of tools may depend upon - - Sample size: The total sizeable set of users you want to collect feedback from - Your Budget: A good marketer never believes in constraints but makes a way around everything. Pick a tool according to your budget; you may not want to overstress the company sheets by picking the wrong tools. - Your needs: There are different tools that you may use for various purposes, i.e., Hotjar or Survey Monkey for feedback from website visitors. MailChimp and HubSpot to gain feedback from your email subscribers.

In the realm of marketing operations, choosing the right feedback tools is paramount. Select tools aligned with your goals, audience, and budget. For website feedback, consider options like Google Analytics, Hotjar, or SurveyMonkey. Engage email subscribers with tools like Mailchimp, HubSpot, or Constant Contact. Social media feedback can be streamlined using platforms such as Hootsuite, Sprout Social, or Buffer. Tailoring your toolkit ensures effective feedback collection across diverse marketing channels.

Researching a new tool is always fun and interesting as you get a chance to see what new tech is available. However, the implementation and training of staff and stakeholders, as well as documenting the new workflows and processes, can be time-consuming and laborious. Ensure that you allow enough time and resources for these processes when planning an addition of a new tool.

Choosing or evaluation of MAP depends on business requirements, while most of the service providers might give common features and functionalities, but one must make sure that they suffice the requirements that pass through the stages of preplanning(if reqd), planning, execution, reporting and fulfillment. Of course keeping budget in mind.

Analyzing the feedback landscape, select tools aligned with your marketing objectives, target audience, and budget constraints. For example - As a Growth marketer, MS Clarity is one of the tools that I use along with GA4. AI Heatmap Insights is a Clarity Copilot feature that helps you to easily understand the user behaviors and trends of your website pages. To view the AI heatmap summary in Clarity - - Go to Projects -> Heatmaps. - Select the page URL. - Select the?Summarize Heatmaps?icon on the top right. - Now you can view a summarization of all your heatmaps for this page URL in the left panel. - Reselect the?Summarize Heatmaps?icon to toggle off the insights. - You can now share the AI-generated insights using the share button.

You need a robust feedback process that’s visible and inclusive. Proof of the integrity of the process will be the action and results that are clearly visible.

Creating and maintaining a feedback loop are crucial in any product journey as they will help your product adapt to the markets and consumers faster and better than your competitors. One of the most important principles when discussing feedback loops in a product journey is to listen, learn, implement, and repeat. This may sound simple, but feedback loops aren't often implemented rightfully due to their repetitive nature. Overcoming this bias can turn out to be magical for your product.

The feedback loop isn't just for customers. It's an incredible internal tool to retain talent. Here's how to use it to create highly effective marketing teams: Establish a consistent post-mortem process. After major milestones, meet for a debrief, or "retro". Not only will this feed into your culture of trust, it sets up a system and process that's fair and expected. Items to cover in retro: 1. Roles and responsibilities 2. What went well 3. What didn't go as expected 4. Brainstorm ideas of improvement 5. Action on those ideas

Collecting feedback is merely the beginning; establishing a feedback loop is the key to improvement. Embrace a four-step cycle: listen, learn, implement, and repeat. Actively listen to audience insights, learn from their suggestions, implement changes based on feedback, and consistently repeat the process. This iterative feedback loop ensures ongoing monitoring, evaluation, and enhancement of marketing performance.

In my experience is much better to observe how the process works, and do it for guarantee if you understand everything. The next step is to talk feedback and make a brainstorming, for solutions important and relevant for the areas. And not less important, use some method like “method agile” to get more fast and do not lose time.

As mentioned in step 1, i.e., setting clear objectives, and creating a culture of open discussions and internal feedback is very crucial for any marketing machinery to function smoothly. It helps you: - Unlock the full potential and creativity of your team - Let everyone improve and motivate them to perform better - Helps find product improvements through healthy discussions in the team

Involving the team in the feedback process is essential for successful marketing strategies. I encourage a culture where team members openly share opinions, ideas, and challenges, fostering collaboration and innovation. Regular feedback to the team is also crucial, acknowledging achievements, providing guidance, and supporting their professional growth. This internal feedback loop enhances our strategies and strengthens team dynamics, ultimately improving our interactions with the audience and the effectiveness of our marketing efforts.

Recognize that feedback extends beyond external audiences—it's equally vital within your internal team. Foster a culture of open and constructive feedback among team members. Encourage sharing of opinions, ideas, and challenges. Embrace a two-way communication approach, providing regular feedback to your team. Acknowledge achievements, offer guidance, and support the professional growth of your team members. A collaborative feedback environment fuels continuous improvement within the marketing operations landscape.

Involving the team helps in bringing diverse perspectives, fostering collective ownership, promoting a holistic approach, enabling quick responsiveness, and enhancing the overall effectiveness of the marketing efforts.

There are times when every marketing team may need an external perspective for the inculcation of new ideas and to help identify blind spots, gaps, or opportunities. This may come from anyone ranging from a different team within the same company to peers to consultants. This largely helps measure your initiative's performance on an unbiased scale and provides a serious feedback for improvement with actionable areas to work upon.

Seeking external perspectives is invaluable for refining marketing strategies. I often consult experts, mentors, and industry peers for their unbiased insights. They help identify blind spots and opportunities that might be missed internally. Additionally, they offer benchmarks against industry standards and competitors, providing a broader view of our performance and areas for improvement. This external feedback is crucial for maintaining a competitive edge and ensuring our marketing strategies are aligned with current best practices.

It takes time to establish new systems and innovations within the team and get accurate feedback. It is important to regularly assess the effectiveness of feedback mechanisms. Open yourself to adjusting and improving certain channels and methods if they are not yielding useful feedback.

Feedback will be a top priority if we are open to both internal & external feedback. Hence, a core principle to follow would be a to create a team that prioritises active listening along with daily execution and continuous improvement.

Feedback will be a top priority if we are open to both internal & external feedback. Hence, a core principle to follow would be a to create a team that prioritises active listening along with daily execution and continuous improvement.

Continuous improvement in marketing is an evolving journey. One additional aspect to consider is the power of experimentation. A culture that encourages testing and learning from both successes and failures can lead to breakthrough insights. For instance, we once ran an A/B test on email subject lines, and a seemingly unconventional approach resulted in significantly higher open rates. This experience taught us the importance of thinking outside the box and embracing change. Emphasizing adaptability and curiosity within the team can lead to innovative solutions and better audience engagement.

This is an important list, though it’s missing the one thing that, in my experience, should sit at the top: Empower a culture of feedback by setting the example yourself. “They” say that customer feedback is the greatest gift. We would all do well to remember that everyone we interact with, regardless of title, reporting relationship, or status, is our customer. Set the example and see just how quickly and successfully you will iterate and improve.

Establishing a culture that values and acts upon feedback from the very beginning ensures that customer perspectives are not only heard but actively incorporated into the feedback loop. Regularly reviewing feedback, whether positive or constructive, becomes an integral part of refining campaigns, products, and the overall customer experience. This engaging and proactive approach not only fosters customer loyalty but also positions our marketing operations for continual enhancement and sustained success.

It's exciting to get a new tool, but remember, it takes time to educate folks on how to use the tool and its impact on other workflows and processes. Make sure to provide data and reports that prove the value of the purchase.

Imagine a scenario where you receive feedback from a customer highlighting confusion during the onboarding process. In response, your team enhances communication through targeted emails & video tutorials. The result is a significant reduction in support tickets related to onboarding, coupled with improved customer satisfaction. Basically- Foster a culture of continuous improvement: Instill a mindset within the team that views feedback as a catalyst for growth rather than a critique. Encourage cross-functional collaboration by organizing regular feedback-sharing sessions where different departments contribute insights.