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You’re in charge of managing your company’s website. What are the best content management tools for you?

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As a content manager, you need to create, update, and organize your website content efficiently and effectively. But how do you choose the best tools for your needs? There are many options available, but not all of them are suitable for every project. In this article, we will explore some of the most popular and versatile content management tools that can help you streamline your workflow and improve your website performance.

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1 What is a content management tool?

A content management tool (CMT) is a software application that allows you to create, edit, store, and publish digital content on your website. A CMT can also provide features such as templates, plugins, analytics, security, and collaboration. A CMT can be either a content management system (CMS) or a headless CMS. A CMS is a platform that combines the front-end and the back-end of your website, meaning that it handles both the design and the functionality. A headless CMS is a platform that only manages the back-end of your website, meaning that it provides an API for you to connect to any front-end framework or device.

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John Naveen Kennedy

CEO @Mikaios | Our clients are: Startup CEOs, Fortune 500 advisors, International public speakers & Forbes 30 under 30 entrepreneurs.
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A Content Management Tool (CMT) is software that helps users create, manage, and modify content on a website without the need for specialized technical knowledge. Essentially, it provides a user-friendly interface to manage the content of your website. This might include text, images, video, and other media.

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Ekaterina ?zbilek

Head at Simpleist Marketing Agency | Expert in International Marketing
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Diving into content management tools, or CMTs, is like unlocking a treasure chest for your website. It's not just about creating and storing content; it's about doing it with style and efficiency. Whether it's jazzing up your pages with cool templates, understanding your audience through analytics, or keeping things secure, a CMT has got you covered. You can go for a CMS that handles everything from design to functionality, or choose a headless CMS for ultimate flexibility in how you present your content. It's all about making your website management smooth and letting your content shine.

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2 Why do you need a content management tool?

A content management tool can offer you a range of advantages, such as streamlining and automating content creation and maintenance processes, optimizing your website performance and SEO, delivering relevant, personalized, and interactive content across different channels and devices, protecting your content from unauthorized access, data loss, and downtime, and enabling multiple users to collaborate on your content. Additionally, a content management tool can help you scale your website as your business expands.

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Amanda Pressner Kreuser

Co-Founder of Masthead & the Women in Content Marketing Awards | Content Marketing Agency of the Year Finalist | AI Marketing Strategist
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If you're planning to publish content to the web, you'll definitely need a great content management tool, or CMT. But publishing your latest blog is just one of the critical functions that a CMT serves. Your CMT also functions as a database that stores and organizes your company's content, provides a way to optimize it for search, and safeguards it against unauthorized users who might want to breach your security. After exploring tons of CMTs, the two that really work well for me are Wordpress and Squarespace - both have robust content and SEO features and easy-to-use interfaces that make it incredibly easy to post beautiful content.

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3 How do you choose the best content management tool for you?

When it comes to content management tools, there is no one-size-fits-all solution. The best tool for you depends on your goals, preferences, and resources. Some of the factors to consider are your technical skills and requirements, the types and formats of content you need to manage, how you need to distribute and integrate your content, as well as your budget and pricing. Do you have the expertise and resources to customize and maintain your website? Do you need to manage text, images, videos, audio, or other types of content? Are you delivering content to multiple platforms or devices? Do you need to integrate with other systems such as e-commerce or CRM? How much are you willing to spend on your content management tool? Do you prefer a one-time payment, a subscription, or a pay-as-you-go model?

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4 What are some of the best content management tools for you?

Based on the criteria above, here are some of the best content management tools that you can use for your website. WordPress is the most popular and widely used CMS in the world, powering over 40% of all websites. It is an open-source and free platform that offers thousands of themes, plugins, and extensions to customize your website, making it ideal for beginners and small to medium-sized businesses. Drupal is another open-source and free CMS that is known for its security, scalability, and performance. It is suitable for advanced users and large-scale businesses that need a robust and complex solution for their website. Contentful is a leading headless CMS that provides a cloud-based and API-driven platform for your content. It is perfect for developers and marketers who need a fast and modern solution for their website but require more coding and configuration to design and manage it.

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John Naveen Kennedy

CEO @Mikaios | Our clients are: Startup CEOs, Fortune 500 advisors, International public speakers & Forbes 30 under 30 entrepreneurs.
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WordPress: Highly customizable, with a vast range of plugins. Drupal: Known for its strong security features. Joomla: Offers a good balance between power and ease of use. Squarespace: Great for beginners, with beautiful templates. Wix: User-friendly, with a lot of design flexibility.

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Amlan Suryabanshi

Writer building his personal brand
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This really depends on the premium you're willing you to pay and/or the size of your team/organization. Here's why: a freelancer, who is earning a few hundred dollars per month is probably better off using something like WordPress, Wix or Squarespace. On the other hand, an organization with a 50-person content team would probably prefer working on the likes of Adobe Experience Manager. The priorities change greatly as you move from being a solopreneur to medium-size company's owner/team leader, which is why you need to identify your priorities first and then see which tool can help meet them.

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Brittany Tatum

Communications Manager @ Community.co | PR/Marketing Strategist
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Opt for robust content management systems like WordPress or Wix for its user-friendly interface and extensive plugins, or Drupal for scalability and customization. HubSpot CMS streamlines content creation and integrates marketing tools seamlessly. Additionally, consider Squarespace for its simplicity or Joomla for a balance of flexibility and ease. Choose a tool aligning with your website's needs and your team's capabilities (and budget)

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5 How do you use a content management tool effectively?

Once you have chosen a content management tool, you need to optimize it to reach your content goals. Start by planning your content strategy and structure. Consider your target audience, objectives, and types of content, and then organize them into categories, tags, and metadata. Additionally, follow the best practices and standards for web content like using clear language, breaking up text into paragraphs and headings, adding images and videos, and optimizing for SEO and accessibility. Finally, test and monitor the performance of your content with tools like Google Analytics, Google Search Console, Google PageSpeed Insights, Hotjar, Crazy Egg, and UserTesting to measure traffic, rankings, conversions, speed, user behavior, feedback, and satisfaction.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You’re in charge of managing your company’s website. What are the best content management tools for you?

1

2

3

4

5

6

1 What is a content management tool?

2 Why do you need a content management tool?

3 How do you choose the best content management tool for you?

4 What are some of the best content management tools for you?

5 How do you use a content management tool effectively?

6 Here’s what else to consider

Content Development

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You’re in charge of managing your company’s website. What are the best content management tools for you?

1

2

3

4

5

6

1 What is a content management tool?

2 Why do you need a content management tool?

3 How do you choose the best content management tool for you?

4 What are some of the best content management tools for you?

5 How do you use a content management tool effectively?

6 Here’s what else to consider

Content Development

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