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You're a career counselor. How can you use technology to better understand the job market?

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As a career counselor, you want to help your clients find the best opportunities for their skills, interests, and goals. But how can you keep up with the fast-changing and competitive job market? Technology can be your ally in this task, as it offers you many tools and resources to research, analyze, and communicate effectively. Here are some ways you can use technology to better understand the job market and help your clients succeed.

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Justino Mora

Available Worldwide. View my Services: JobSearch, Career Planning & Employment Coaching, Profile Resume Strategies…
Sudha Ashwini

7X LinkedIn Top voice | HR Strategist | Talent Acquisition | Data Engineering Hiring | Ex- Agoda | Ex- Amazon
Richard Bunkham FCIPD

HR Consultant - Global Talent Acquisition Specialist & Career Coach - helping you find your dream job and companies…

1 Online platforms

One of the most obvious ways to use technology to understand the job market is to explore online platforms that post job openings, such as Indeed, LinkedIn, or Glassdoor. These platforms can help you find out what skills, qualifications, and experience employers are looking for, as well as the salary ranges, benefits, and company culture. You can also use these platforms to network with other professionals, follow industry trends, and get feedback from current or former employees. Online platforms can help you identify the most in-demand and emerging jobs, as well as the gaps and opportunities in the market.

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Justino Mora

Available Worldwide. View my Services: JobSearch, Career Planning & Employment Coaching, Profile Resume Strategies Reviews, AI-Interview Simulation, Profile Indexing & Visibility. LLM's Perplexity & Claude-3.5 Prompting.
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While online platforms like Indeed, LinkedIn, and Glassdoor are valuable resources for understanding the job market, you can take your analysis a step further by leveraging additional technologies to gain even deeper insights. Artificial Intelligence (AI) and Machine Learning (ML) tools: AI and ML can analyze vast amounts of data from job postings, resumes, and candidate profiles to identify patterns and trends. These technologies can help you pinpoint in-demand skills, and predict future job market needs By embracing these cutting-edge technologies, you can gain a comprehensive understanding of the job market, stay ahead of the competition, and make strategic choices for your professional growth and development.

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Sudha Ashwini

7X LinkedIn Top voice | HR Strategist | Talent Acquisition | Data Engineering Hiring | Ex- Agoda | Ex- Amazon
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As a career counselor, leveraging technology is essential to gain insights into the job market. Utilize online job boards, industry-specific websites, and professional networking platforms to research job trends, skill requirements, and employer expectations. Analyze data from job postings, salary surveys, and labor market reports to identify emerging sectors, in-demand skills, and career opportunities for clients. Additionally, leverage data analytics tools and job market databases to track hiring trends, job growth projections, and geographic employment patterns. By harnessing technology effectively, career counselors can provide tailored guidance and support to help clients navigate the dynamic job market landscape successfully.

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Sudha Ashwini

7X LinkedIn Top voice | HR Strategist | Talent Acquisition | Data Engineering Hiring | Ex- Agoda | Ex- Amazon
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As a career counselor, leveraging technology can significantly enhance understanding of the job market. Utilize job search engines and career websites to analyze job trends, salary information, and industry demand. Explore professional networking platforms to identify emerging job opportunities and connect with industry professionals. Harness data analytics tools to gather insights on in-demand skills and qualifications. Encourage clients to participate in online forums and webinars to stay updated on industry developments. Additionally, utilize social media platforms to gather real-time information on job postings and employer preferences.

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Jo?o Alvim

Executive Search | Recrutamento e Sele??o | Gest?o de Carreira | Outsourcing & Interim Management | Advisory & Consulting HRM | Owner & Founder Capital Humano
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O LinkedIn é uma excelente fonte de informa??o para compreendermos o mercado, fun??es e competências requeridas para determinadas posi??es e senioridade. Nesse sentido, a utiliza??o da tecnologia e IA tem de ser visto como um acelerador e como mais uma etapa da certifica??o do processo de mudan?a de carreira.

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Fernando Bastias Mena

analista de siniestros
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Estas plataformas son geniales para poder contactar a gente del rubro en que trabajas y también para ubicar a personas con las que has perdido contacto

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2 Data analysis

Another way to use technology to understand the job market is to leverage data analysis tools, such as Google Trends, Tableau, or Excel. These tools can help you collect, organize, and visualize data from various sources, such as labor market statistics, industry reports, or surveys. Data analysis can help you discover patterns, trends, and insights that can inform your career counseling strategies. For example, you can use data analysis to compare the supply and demand of different occupations, identify the skills gaps and shortages in the market, or evaluate the impact of external factors, such as the pandemic, on the job market.

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3 Online learning

A third way to use technology to understand the job market is to engage in online learning , such as webinars, podcasts, or courses. Online learning can help you update your knowledge and skills, as well as learn from experts and peers in your field. Online learning can also help you stay on top of the latest developments and innovations in the job market, such as new technologies, methodologies, or best practices. Online learning can help you enhance your credibility and confidence as a career counselor, as well as provide valuable resources and tips to your clients.

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Richard Bunkham FCIPD

HR Consultant - Global Talent Acquisition Specialist & Career Coach - helping you find your dream job and companies find the best talent
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Using artificial intelligence to help you practice interview questions prior to the interview is a step up from practising in a mirror. AI can produce interview questions from a job description and allows you to get real time feedback on your answers.

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Jo?o Alvim

Executive Search | Recrutamento e Sele??o | Gest?o de Carreira | Outsourcing & Interim Management | Advisory & Consulting HRM | Owner & Founder Capital Humano
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Atualmente, s?o inúmeras as plataformas digitais para o aumento e desenvolvimento de skills. Em fun??o dos seus objetivos de carreira (técnica / management / upskilling / outra) devem conduzir o processo de aquisi??o de competências partindo das competências core para a fun??o e as que podem facilitar um processo de mudan?a ou evolu??o de carreira. Em praticamente todas as posi??es o aumento e desenvolvimento de competências demonstra como um candidato se compromete com a aprendizagem e vontade de desenvolver o seu desempenho.

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4 Social media

A fourth way to use technology to understand the job market is to use social media, such as Twitter, Facebook, or Instagram. Social media can help you connect with your audience, share your insights and opinions, and promote your services. Social media can also help you monitor the pulse of the job market, as you can follow hashtags, influencers, or groups related to your niche. Social media can help you gather feedback, testimonials, and referrals from your clients, as well as build your reputation and visibility as a career counselor.

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5 Artificial intelligence

A fifth way to use technology to understand the job market is to experiment with artificial intelligence (AI), such as chatbots, resume scanners, or personality tests. AI can help you automate some of the tasks and processes involved in career counseling, such as screening candidates, matching them with suitable jobs, or providing personalized advice. AI can also help you enhance your efficiency and accuracy, as well as offer a more engaging and interactive experience to your clients. AI can help you explore new possibilities and challenges in the job market, as well as adapt to the changing needs and expectations of your clients.

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Richard Bunkham FCIPD

HR Consultant - Global Talent Acquisition Specialist & Career Coach - helping you find your dream job and companies find the best talent
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Using artificial intelligence to help you practice interview questions prior to the interview is a step up from practising in a mirror. AI can produce interview questions from a job description and allows you to get real time feedback on your answers.

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Jo?o Alvim

Executive Search | Recrutamento e Sele??o | Gest?o de Carreira | Outsourcing & Interim Management | Advisory & Consulting HRM | Owner & Founder Capital Humano
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A utiliza??o da IA pode funcionar como um Coach no sentido de orientar um processo de entrevista, autoscopia, aumento de conhecimentos para que possa atingir as suas metas o objetivos de carreira. A adaptabilidade é hoje uma das competências mais relevantes no mercado de trabalho e, nesse sentido, a utiliza??o da IA deverá fazer parte desse processo.

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6 Virtual reality

A sixth way to use technology to understand the job market is to try virtual reality (VR), such as simulations, games, or tours. VR can help you create immersive and realistic scenarios that can help your clients explore different careers, environments, and situations. VR can also help you provide more hands-on and experiential learning opportunities, as well as stimulate your clients' curiosity and creativity. VR can help you expand your horizons and perspectives, as well as offer a more fun and memorable way to understand the job market.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gabriel Gatto

Coordenador de RH | TOP 01 HR Influencers GOintegro | Mentor de Carreiras - eMentor
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Em resumo, a tecnologia oferece uma ampla gama de recursos e ferramentas que podem enriquecer minha prática como conselheiro de carreira, permitindo-me entender melhor o mercado de trabalho e oferecer orienta??o personalizada e eficaz aos meus clientes. Ao integrar estrategicamente a tecnologia em meu trabalho, posso garantir que estou fornecendo o melhor suporte possível para ajudar meus clientes a alcan?arem seus objetivos profissionais.

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You're a career counselor. How can you use technology to better understand the job market?

1

2

3

4

5

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1 Online platforms

2 Data analysis

3 Online learning

4 Social media

5 Artificial intelligence

6 Virtual reality

7 Here’s what else to consider

Career Counseling

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You're a career counselor. How can you use technology to better understand the job market?

1

2

3

4

5

6

7

1 Online platforms

2 Data analysis

3 Online learning

4 Social media

5 Artificial intelligence

6 Virtual reality

7 Here’s what else to consider

Career Counseling

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