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Last updated on 2024年7月25日

You're building your digital network. How do you keep industry contacts engaged over time?

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In the digital age, building a robust network is essential for professional growth, but the real challenge lies in maintaining those connections. Keeping industry contacts engaged over time requires a strategic and thoughtful approach. It's not just about adding more people to your LinkedIn profile; it's about cultivating relationships and providing mutual value. Whether you're a seasoned professional or just starting out, understanding the dynamics of digital networking can make a significant difference in your career trajectory.

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Lauren Kopsick

Founder & Executive Director, The Healthcare Navigation Project 501(c)3| Caregiver SME | giving ALL people the skills…

1 Stay Updated

To keep your digital network engaged, it's crucial to stay updated with industry news and trends. This not only enhances your knowledge but also gives you valuable information to share with your contacts. By initiating conversations about recent developments or sharing articles and insights, you show that you're active and informed. This can lead to meaningful exchanges and keeps your presence on their radar. Remember, the goal is to be seen as a resource, not just another name in their contact list.

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Lauren Kopsick

Founder & Executive Director, The Healthcare Navigation Project 501(c)3| Caregiver SME | giving ALL people the skills to self-advocate health/life, before instead of after when it’s too late. We empower people.
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The biggest obstacle I found…was myself. My psyche. In order to be seen as an expert you cannot be afraid to engage with other experts and contribute to the conversation. It’s not that hard. Luckily LinkedIn has an “edit” button where you can modify your words or even delete your entire post. If you look at other experts that post, they edit all the time. No one is perfect. But if you can get over your fear you will see your reach widen.

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2 Personal Touch

While digital communication is convenient, it often lacks the personal touch of face-to-face interactions. To bridge this gap, personalize your messages. When reaching out, reference past conversations or shared experiences. This shows that you value the relationship beyond the digital realm. Birthdays, work anniversaries, or achievements are perfect opportunities to connect on a more personal level. Your contacts will appreciate the effort, making them more likely to engage with you in the future.

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3 Regular Check-ins

Consistency is key in maintaining any relationship. Schedule regular check-ins with your contacts to stay on their radar. These don't have to be long or detailed; a simple message asking about their latest project or offering assistance can suffice. The idea is to maintain a presence without being overbearing. By checking in periodically, you demonstrate that you're interested in their professional journey and are willing to support them.

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4 Value Exchange

Networking is a two-way street; you must provide value to keep your contacts engaged. Share your expertise, offer your help, or connect them with others in your network who could be beneficial. When you help others, they're more likely to remember and assist you when you need it. This exchange of value strengthens the bond between you and your contacts, ensuring a lasting and productive relationship.

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5 Engaging Content

Creating and sharing engaging content can be a powerful tool in keeping your network interested. Write blog posts, create videos, or start discussions on topics relevant to your industry. This not only showcases your expertise but also sparks conversations and encourages your contacts to interact with you. Engaging content can also attract new connections, expanding your network further.

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Lauren Kopsick

Founder & Executive Director, The Healthcare Navigation Project 501(c)3| Caregiver SME | giving ALL people the skills to self-advocate health/life, before instead of after when it’s too late. We empower people.
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I spend quite a bit of time looking over previous posts of mine or others in my area to see the kinds of content that gave the most interesting responses and then try to create something that gives the same feel. You can’t just stick copy out there. Your popularity can change quickly. You need to be engaged everyday and post at least once or twice a week yourself besides engaging in other posts

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6 Feedback Loop

Finally, don't be afraid to ask for feedback from your contacts. Whether it's about a project you're working on or an idea you're considering, getting input from your network can be invaluable. It also shows that you value their opinion and expertise. Engaging in a feedback loop can lead to deeper discussions and collaboration opportunities, ensuring that your connections remain strong and active over time.

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You're building your digital network. How do you keep industry contacts engaged over time?

1

2

3

4

5

6

1 Stay Updated

2 Personal Touch

3 Regular Check-ins

4 Value Exchange

5 Engaging Content

6 Feedback Loop

Digital Learning

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You're building your digital network. How do you keep industry contacts engaged over time?

1

2

3

4

5

6

1 Stay Updated

2 Personal Touch

3 Regular Check-ins

4 Value Exchange

5 Engaging Content

6 Feedback Loop

Digital Learning

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感谢您的反馈

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