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You're building a startup. How can you ensure your professional network is diverse?

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Building a startup is an exciting and challenging journey that requires a lot of skills, resources, and connections. However, if you want to succeed in a competitive and dynamic market, you also need to ensure that your professional network is diverse. A diverse network can help you access different perspectives, opportunities, and feedback that can improve your product, strategy, and growth. In this article, we will share some tips on how to build and maintain a diverse network as a startup founder.

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
Thommy Kistler

Venture Acceleration | Business Architektur | Investorensuche | Digital Business Development | Scale Up Werkbank

1 Define your goals and values

Before you start reaching out to potential contacts, you need to have a clear idea of what you want to achieve and what you stand for as a startup founder. This will help you identify and attract people who share your vision, mission, and values, as well as those who can challenge and complement them. You also need to be aware of your own biases and blind spots, and be open to learning from others who have different backgrounds, experiences, and opinions.

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Thommy Kistler

Venture Acceleration | Business Architektur | Investorensuche | Digital Business Development | Scale Up Werkbank
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Networking is key in startup development. Here’s how to make the right connections: **Find Your People: Seek networking opportunities in your industry or location. **Foster Authentic Relationships: Engage genuinely and communicate your startup’s value. **Use Social Media & Attend Events: Join relevant groups, engage with others in your industry, and attend industry events. **Cold Emailing: Stand out with unique emails. **Nurture Relationships on LinkedIn: Connect with people you meet and interact with their posts. **Seek Mentorship & Advice: Learn from those who have been there before. Thank you for reading my comment! If you have any questions or would like to discuss this topic further, please feel free to message me directly ??

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
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When reaching out to potential contacts, showcase your startup's unique value proposition clearly. Highlight the impact and innovation your project brings, making it compelling for others to engage. Emphasize your commitment to collaboration and learning, creating an inclusive environment. Acknowledge and address biases by actively seeking diverse perspectives. Be transparent about your startup's journey, challenges, and goals, fostering genuine connections based on shared values and a mutual drive for success.

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2 Expand your sources and channels

One of the common pitfalls of networking is relying on the same sources and channels to find and connect with people. This can limit your exposure and diversity, as you might end up with a homogeneous network that reflects your existing network. To avoid this, you need to expand your sources and channels, and seek out people who are outside your comfort zone, industry, or location. You can use online platforms, events, communities, referrals, or cold outreach to find and contact people who can add value to your network.

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
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Diversify your networking efforts by exploring unconventional channels. Leverage niche online communities, attend specialized events, and engage in targeted cold outreach. Seek out individuals with varied perspectives, industries, and locations to enrich your network. Embrace referrals but actively seek connections beyond your immediate circle. This approach ensures a more diverse and valuable network, opening doors to unexpected opportunities and insights.

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3 Engage with empathy and curiosity

Building a diverse network is not just about collecting contacts, but also about cultivating relationships. To do this, you need to engage with empathy and curiosity, and show genuine interest in the people you meet. You need to listen actively, ask relevant questions, share your insights, and offer your support. You also need to be respectful, honest, and authentic, and avoid making assumptions or judgments based on stereotypes or prejudices.

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
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Actively listen, ask pertinent questions, and share insights to deepen connections. Demonstrate genuine interest, offer support, and be authentic. Avoid assumptions or judgments, fostering an inclusive environment. Cultivating relationships based on respect and honesty enhances the quality and impact of your network, creating a supportive community for personal and professional growth.

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4 Follow up and follow through

One of the key aspects of maintaining a diverse network is following up and following through. This means that you need to keep in touch with your contacts, and provide value and feedback whenever possible. You also need to honor your commitments, and deliver on your promises. This will help you build trust, credibility, and rapport with your network, and foster long-term and mutually beneficial relationships.

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
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Keep in touch regularly, offering valuable insights or support. Honor commitments and fulfill promises to build trust, credibility, and rapport. Cultivating enduring relationships within your diverse network ensures a mutually beneficial and supportive community, enhancing opportunities for collaboration and growth.

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5 Seek feedback and improvement

Finally, building a diverse network is an ongoing process that requires feedback and improvement. You need to constantly evaluate the quality and diversity of your network, and identify any gaps or areas that need improvement. You also need to seek feedback from your contacts, and learn from their experiences, insights, and suggestions. You need to be open to constructive criticism, and willing to adapt and change based on the feedback you receive.

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Stefanos Moschopoulos

Co-Founder of The Luxury Playbook & Marketing Training Club | Helping Entrepreneurs Launch & Grow Their Startups
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Continuously refine your diverse network by assessing its quality and identifying areas for improvement. Seek feedback from contacts, valuing their experiences and insights. Embrace constructive criticism and be adaptable, ensuring your network evolves to meet changing needs and remains a dynamic force for your startup growth.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're building a startup. How can you ensure your professional network is diverse?

1

2

3

4

5

6

1 Define your goals and values

2 Expand your sources and channels

3 Engage with empathy and curiosity

4 Follow up and follow through

5 Seek feedback and improvement

6 Here’s what else to consider

Startup Development

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You're building a startup. How can you ensure your professional network is diverse?

1

2

3

4

5

6

1 Define your goals and values

2 Expand your sources and channels

3 Engage with empathy and curiosity

4 Follow up and follow through

5 Seek feedback and improvement

6 Here’s what else to consider

Startup Development

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