You’re a beginner in SEM. What are the best books to get you started?

Lost in SEM jargon? here are some must reads The Art of SEO by Enge et al.: This classic unlocks the secrets of search engines - crucial for crafting winning SEM campaigns. (Bonus: Even though it focuses on SEO, it's SEM's foundation!) SEMrush: The Essential Guide by Machado: Learn from the marketing powerhouse SEMrush itself! Master the major platforms (Google Ads, Bing Ads), campaign structures, and success measurement. It's your SEM encyclopedia! Google Ads for Beginners by Geddes: Target like a pro with Google's Ads guru! Craft killer ad copy, choose the right keywords, and maximize your return on investment (ROI). Reach your ideal audience with laser precision!

For me I hate the idea of SEM books like how the f*ck do I read SEM books and become a master in SEM. I'd rather focus on humans. Consumers are much more than data. So focusing on books that teach you a lot about human connections, consumer intents, building great strategies are far much better than conventional SEM books. My list include → Atomic Habits by James clear. You need the right habits to stay consistent in SEM. SEM is best adapted for long term goals so you need to be persistent and with the right goals → The Alchemist : The alchemist teaches that sometimes we chase what's just beneath our very eyes. Sometimes we utilze the right keywords for the wrong audience → Lastly Blue Ocean strategy : A good book on strategy.

I think Joel Bondorowsky's PPC Fundamentals course on SEMRush academy is a good foundation on the key principle. Especially if you're learnt through Google's skills shop or in-platform only. Then from there, you can look at books on strategic thinking, anything that covers the topic well in relation to brands would be a good base line for how you look at brands and their respective paid media accounts.

Un buen libro para comenzar es el de Enrique del Valle, Google Ads, trucos y estrategias para el éxito. Otra opción es la Formación de Google Ads en Skillshop

SEO changed a week ago with the new update of the google search algorithm. And it changed DRASTICALLY. It's too new for there to be books. SO, look into GEP (Generative Engine Optimization) and SGE (Search Generative Experience). Understanding these concepts puts you ahead of nearly everyone out there right now.

The most impactful book I've recently encountered is "Lead Scoring for Google Ads: Work for algorithms to make algorithms work for you" by Enrique del Valle. This book focuses exclusively on the concept of lead scoring. It provides in-depth insights on how to utilize return on ad spend (ROAS) in lead generation campaigns effectively so it really is meant for advanced PPCers. It could be used for microconversions in e-commerce too. The content stands out for being extremely practical, offering direct, actionable strategies that can be implemented to enhance your campaign performance. If you're aiming to deepen your understanding of lead scoring and maximize your ad campaigns, this book is a valuable addition to your professional library.

Nice list of books. I'd recommend "Dot Com" secrets by Russell brunson especially for newbies who intend on learning how to craft amazing landing pages and opt in. It explains the basis of what good funnels is and how they add value to your SEM strategy. In this case Facebook advertising