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Last updated on 2024年8月12日

You're applying for jobs with conflicting personal brand and resume. How can you align them for success?

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Embarking on a job search can be daunting, especially when you realize your personal brand doesn't quite match up with your resume. This misalignment can send mixed signals to potential employers, causing confusion and possibly costing you job opportunities. To ensure you present a cohesive image, it's important to align your personal brand with your professional qualifications. By doing so, you increase your chances of making a strong impression and landing the job you desire.

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1 Audit Yourself

Begin by conducting a thorough self-audit to identify where the discrepancies lie between your personal brand and resume. Look at your online presence, including social media profiles and personal websites, and compare the image they project to the narrative presented in your resume. Are you showcasing the same skills, experiences, and values? If not, pinpoint the inconsistencies and decide which aspects of your brand or resume need adjustment to create a harmonious presentation of your professional identity.

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Sian Visser

Regional Lead: Talent Acquisition - Africa Middle East ???
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I would highly recommend a self audit annually. There are now technologies that will find all your profiles and neatly report these to companies, so it isn't even hard to find all your online data anymore. Keep all your social media private, search yourself on Google (use multiple key words like your country, old company, school). Check your comments and shares on LinkedIn as these are also public and check that your profile and resume completely match up (yip sometimes a month discrepancy can raise eyebrows ??)

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Samriddhi Samuel

28K+ LinkedIn Family || HR Executive || Currently hiring BDE (Staff Augmentation) & Full Stack .NET Developer ||
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In today's competitive job market, ensuring that your personal brand and resume are in harmony is crucial for career advancement. A cohesive narrative that reflects your true professional identity can set you apart from other candidates. Start by identifying the core values and skills that define your career path and ensure that these are consistently reflected across all platforms, including your resume, LinkedIn profile, and other professional networks. Tailor your resume to highlight achievements that align with the personal brand you wish to project, making sure it tells a compelling story that resonates with your target audience.

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2 Update Online

Once you've identified the inconsistencies, take steps to update your online presence. This could mean revising your LinkedIn profile , tweaking your personal website , or curating your social media posts to better reflect your professional aspirations and achievements. Ensure that the language, tone, and information across all platforms are consistent with your resume. This will help to reinforce your professional narrative and make it easier for employers to understand who you are and what you can offer.

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Lesa Edwards, MPA, CJSS, MRW, ACRW, CELDC

When the bar is too high to settle for “good enough” | It’s time you had the support of a ? Master Resume Writer ? Certified Job Search Strategist ? Executive Coach and ? award-winning career podcaster in your corner! ?
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What I see over and over again as professionals attempt to articulate their personal brand is they are not differentiating themselves - they are simply stating the minimum requirements that everyone should have to be considered for the type of role they are seeking. What is YOUR secret sauce? What have YOU done that no one else will have done? What are YOU known for in your organization? The point of branding is to differentiate yourself.

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3 Revise Resume

Your resume may also need a revision to align with your personal brand. This is not just about updating your work experience or skills, but also ensuring that the personal attributes you want to highlight are evident. Incorporate keywords and phrases that resonate with your personal brand into your resume. By doing this, you create a clear and consistent message about your professional identity that complements your online persona.

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4 Craft Narrative

Crafting a compelling narrative is essential in bridging the gap between your personal brand and resume. Develop a story that weaves together your skills, experiences, and personal attributes in a way that is engaging and authentic. This narrative should be evident in your cover letter, interviews, and any personal pitches you make. It's about selling yourself as a complete package, where every element of your professional presence supports the story you're telling.

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5 Network Smart

Networking is a powerful tool in aligning your personal brand with your resume. Engage with industry professionals and peers in a manner that reflects your professional narrative. Whether it's through attending events , participating in online forums , or connecting on social media , ensure that your interactions and the content you share reinforce the professional image you've crafted. Smart networking can lead to endorsements and opportunities that resonate with your brand and support your job search.

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6 Be Consistent

Consistency is key in successfully aligning your personal brand with your resume. Every interaction, whether online or in-person, should contribute to a unified image of your professional self. This includes the way you communicate, the type of content you share, and how you present yourself in interviews. Consistent messaging reinforces your professional narrative and helps build trust with potential employers, increasing your chances of job search success.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jessica Glazer

Top Canadian Recruiter, Placing 100k, 200k 300k, 400k+ Jobs in Canada but based in Montreal. Recruitment Director/ Mentor/ Coach And Above All Truth Teller And Top 1% on LinkedIn at MindHR Inc Placement Agency
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Consider what you want others to perceive you as. What you put on your resume should be a reflection of who you are based on what you have done to lead you to what you want to do. You aren’t a cow you don’t need to be branded. You’re human and need to make sense.

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You're applying for jobs with conflicting personal brand and resume. How can you align them for success?

1

2

3

4

5

6

7

1 Audit Yourself

2 Update Online

3 Revise Resume

4 Craft Narrative

5 Network Smart

6 Be Consistent

7 Here’s what else to consider

Job Search Strategies

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感谢您的反馈

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You're applying for jobs with conflicting personal brand and resume. How can you align them for success?

1

2

3

4

5

6

7

1 Audit Yourself

2 Update Online

3 Revise Resume

4 Craft Narrative

5 Network Smart

6 Be Consistent

7 Here’s what else to consider

Job Search Strategies

给文章评分

感谢您的反馈

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