It starts by putting the right people in the right seats. Then you pose the problem and allow them to solve it. When it's their solution, it will get done. And when their stuck, guide them to the finish line.

Focus on purpose driven work that benefits People and Planet. Encourage creative thinking that links to long term impacts instead of short term successes. Create an environment where setbacks are seen as learning opportunities, allowing teams to explore new ideas and take risks. Prioritise collaborations between diverse skills to spark fresh insights and celebrate wins that aligns with your mission of sustainable growth. By focusing on growth through purpose, embracing small failures, and fostering a culture of inclusivity and creativity, your team will drive meaningful, lasting change that benefits both business and the world.

This will encourage creativity and innovation within your team through open communication and collaboration, in an attempt to grow your business in a sustainable manner. Permit brainstorming sessions where any kind of idea is welcome. Consider developing a "fail fast, learn faster" approach whereby your team members can try new things with a sense that they will not get judged or put down should those ideas fail. Secondly, provide opportunities for professional development through various training or workshops that could trigger new ways of thinking. Reinforcing innovative contributions with recognition will help keep the culture of creativity.

Fostering innovation and creativity in a team requires creating an environment where ideas can flow freely and collaboration is encouraged. Start by promoting a culture of openness, where team members feel comfortable sharing their thoughts without fear of judgment. Encourage cross-functional collaboration to bring diverse perspectives together, which can lead to more creative solutions. Providing opportunities for continuous learning and professional development also helps to spark fresh ideas. Finally, give your team the autonomy to experiment and explore new approaches, even if it means learning from occasional failures. This mindset cultivates sustainable innovation.

Fostering a culture of innovation within your team starts with creating a space where ideas can flow freely. Encourage open communication, where everyone—regardless of role—feels empowered to share their thoughts. Pair that with a mix of collaboration and autonomy, allowing your team to experiment without the fear of failure, which is often the breeding ground for breakthrough ideas. It’s also essential to nurture continuous learning. Provide your team with access to resources, workshops, and new experiences that push them beyond their comfort zones. When people feel supported in both their personal and professional growth, creativity thrives, and that ultimately drives sustainable business success.