Focusing on market gaps is great, but chasing them without caution can lead to blind spots of your own. Yes, conducting research and analyzing competitors is important. But Steve Jobs once said, "People don’t know what they want until you show it to them." Sometimes, it’s not about filling a gap but creating one by redefining the market entirely—think iPhone or Tesla. Rather than just following trends, why not make them? True market dominance comes when you set the rules, not when you play by them.

In today's world, I would go niche more than ever. I ask my loyal clients and value chain partners how they perceive me as a company and do a reassessment afterward to try to recreate a blue ocean by focusing on a niche, untapped market within what I do.

Primero, realiza un análisis exhaustivo del mercado para identificar áreas desatendidas o mal atendidas por la competencia. Escucha el feedback de tus clientes y monitorea las tendencias emergentes. La clave es encontrar oportunidades que otros pasen por alto. Luego, adapta tu oferta para llenar esas brechas. Desarrolla productos o servicios únicos que resuelvan problemas específicos y demuestran tu valor agregado. La innovación y la personalización son esenciales para destacar y conquistar esos nichos de mercado. ????

To strengthen your market position, start by conducting a thorough market analysis to identify gaps in product offerings, customer needs, or service delivery. Use SWOT analysis to assess your strengths and weaknesses. Engage with customers for feedback, and monitor competitors closely. Leverage these insights to innovate, refine your value proposition, and target underserved segments. Test new strategies and adapt quickly based on results for sustained success.

Conduct competitor analysis: Identify weaknesses in competitors’ offerings or services. Listen to customer feedback: Use insights from customers to uncover unmet needs. Study market trends: Stay ahead by spotting emerging demands or shifting preferences. Leverage your strengths: Focus on what you do better than others and amplify it. Innovate solutions: Create unique products or services that fill gaps in the market. Target niche markets: Find underserved segments where you can dominate. IDENTIFY THE GAPS, EXPLOIT THEM, AND OUTPACE COMPETITORS.