Focus on showcasing your digital and analytical skills. Highlight any experience with tech tools, data analysis, and digital marketing platforms, as well as campaign successes and measurable results. Emphasize familiarity with industry trends, such as AI, social media strategies, or UX principles, and include any relevant certifications or courses. Use clear, results-driven language to illustrate your impact, and align your experience with the company's specific goals and values to make your resume stand out.

Some additional recommendations: - Include industry-specific terms like “growth hacking,” “digital transformation,” or “agile marketing”. - Show experience working cross-functionally with engineering, product, or data teams. - Include any campaigns or strategies you’ve spearheaded, particularly those in emerging technologies like AI. - Mention tech-related certifications (e.g., Google Ads Certification or HubSpot Content Marketing), specialized training, or relevant coursework.

To stand out for a marketing role in tech, make sure your resume goes beyond just listing tools. Demonstrate how you’ve used platforms like Google Analytics or SEO to directly boost key metrics like traffic or conversions. Focus on results, quantify your achievements with numbers, such as “increased social media engagement by 30%.” Emphasize collaboration, especially working with technical teams, to show you can bridge the gap between marketing and tech. A clean, easy-to-read layout helps too, and don’t forget to add links to your work. Keep it concise, ideally on one page, and make your personal brand clear across all materials.

Understand the job description first, understand their key points and challenges, Then reverse engineer your resume to show how you have resolved similar challenges in the past. Highlight relevant achievements upfront that matches what the company is looking for to make it easier to connect how you can help them. Incorporate their keywords into your resume to make it easier for them to connect how you already 'speak their language' My clients, all use a Key Achievements section before their career history. This way we get to promote upfront the relevant achievements regardless of when and where this was done. It also helps to shift the narrative to your value especially if you have a career gap.