To adapt your selling strategy to a new social platform, start by understanding its unique features and audience demographics to create tailored, engaging content. Focus on interactive posts and storytelling while maintaining consistent branding and a clear call-to-action. Collaborate with influencers and build community partnerships to expand your reach, and respond promptly to audience interactions, offering value beyond selling. Utilize targeted advertising and promotions, and monitor analytics to see what resonates best. Ensure your team is trained on the platform and stay updated on trends to refine your strategy. Here, you'll effectively connect with your audience and thrive in this new environment.

It’s a no brainer, isn’t it? Just like you would make the effort to be at the event or meet your client where they are in person, you would do the same on social. Social media are simply digital places we have the freedom to meet our clients whenever we like and at no cost. So why not enter conversations they are on, engage in their content and share insightful, authentic content that appeals to them, to be memorable and secure that next meeting or referral.

?? "In the world of social selling, adaptability is your greatest asset." When a top client shifts to a new social platform, it’s an opportunity to refine your strategy and deepen relationships. - Stay Informed: Monitor emerging platforms and trends to anticipate where your clients will engage next. - Tailor Your Approach: Customize your messaging and content to resonate with the unique culture of the new platform. Embrace change and watch your connections flourish; your next big opportunity is just a click away!

When a client discovers a new social channel which I‘m not active in then it becomes time to study specifics of the platform. They might treat them in the same way as usual and miss out on the specifics. Then I would reach out and give then some best practice examples useful to them.

Pivoting is key. Quick Response Plan Study the platform demographics/features Analyze the client's engagement patterns Review the competitor strategies Map the current content to the new format Platform Optimization Adapt content style/format Identify peak engagement times Test different content types Track performance metrics Client-Specific Strategy Mirror client's platform presence Engage with their content Provide platform-specific value Maintain cross-platform visibility Risk Management Maintain a presence on proven channels Test engagement before full pivot Create backup content plans Monitor platform stability The key is staying relevant while managing transition risks. Good luck!