Your team’s data interpretations seem inconsistent. How can you standardize your marketing research?
To ensure your team’s data interpretations are consistent, you need a standardized approach. Here’s how to achieve that:
How do you ensure consistency in your marketing research?
Your team’s data interpretations seem inconsistent. How can you standardize your marketing research?
To ensure your team’s data interpretations are consistent, you need a standardized approach. Here’s how to achieve that:
How do you ensure consistency in your marketing research?
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One simple rule that I follow is to ask my team to write out all their data observations in one page, one after another. This is a quick way to spot the inconsistency and go back to relooking at the data to make the observation flow as a streamlined narrative. Another way would be to triangulate data from multiple sources and then create the final story. This way the team is also empowered to query their own understanding and make a clearer observation
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