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Your team is struggling to keep up with the latest UX research trends. What tools do you need to stay ahead?

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UX research is a vital part of designing user-friendly and effective products and services. But it can also be challenging to keep up with the latest trends, methods, and tools in this fast-changing field. How can you and your team stay ahead of the curve and conduct UX research that delivers actionable insights and value? In this article, we'll explore some of the tools you need to stay on top of the UX research game, from planning and recruiting to analyzing and sharing your findings.

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Caio Pedralho

★ UX Research Associate @ Feedzai

1 Planning tools

Before starting any UX research project, it's essential to have a clear plan that outlines goals, questions, methods, and timeline. Planning tools can help you organize your research process, collaborate with your team and stakeholders, as well as track progress and outcomes. These tools include project management software such as Trello, Asana, or Jira to create tasks, assign roles, set deadlines, and monitor workflows. Research repositories like Dovetail, Airtable, or Notion can be used to store, manage, and access research data, notes, and artifacts. Additionally, research frameworks such as the Lean UX Canvas, the Research Funnel, or the Double Diamond are available to guide your research strategy, scope, and focus.

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Joey Chan

A business solution provider with design capabilities, please approach for both small scale or large scale projects.
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I think it is good to be aligned in the use of different tools as they may not be comfortable with the usual tools that designers use. So it is important to check with the team's comfort level of the tools even if it is not the usual tools. Ultimately, it is not the tools but the team that you need to convey the messages to.

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2 Recruiting tools

Finding the right participants for your UX research is essential to get valuable feedback. Recruiting tools can help you source, screen, schedule, and incentivize your target users. For example, you can use online platforms like UserTesting, User Interviews, or Respondent to access a large pool of potential participants and filter them by criteria. Email marketing software like Mailchimp, Constant Contact, or Sendinblue can be used to create and send personalized invitations, reminders, and follow-ups. Additionally, payment services such as PayPal, Stripe, or Amazon Gift Cards can be used to reward participants for their time and input.

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3 Conducting tools

Once you have your plan and your participants ready, you need to conduct your UX research using the appropriate methods and techniques. To facilitate, record, and capture your research sessions - whether online or in-person - you can use conducting tools such as video conferencing software like Zoom, Google Meet, or Skype; screen recording software like Loom, Camtasia, or OBS Studio; and note-taking software such as Evernote, Google Docs, or Microsoft OneNote. These tools will help you capture your participants' interactions, behaviors, and reactions on their devices as well as document your observations, insights, and findings during or after your research sessions.

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4 Analyzing tools

Once you have collected your UX research data, it's time to analyze it to uncover patterns, themes, and insights that answer your research questions. To do this, you can use a variety of analyzing tools. Spreadsheet software like Excel, Google Sheets, or Numbers can help you organize, filter, and calculate numerical data like metrics, ratings, or scores. Text analysis software like NVivo, Atlas.ti, or Dedoose can be used to categorize, tag, and explore textual data such as transcripts, notes, or feedback. Additionally, data visualization software such as Tableau, Power BI, or Chart.js can be utilized to create and display data in graphs, charts, or maps.

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5 Sharing tools

Finally, you need to share your UX research findings and recommendations with your team and stakeholders, and communicate the value and impact of your research. To do this, you can use presentation software such as PowerPoint, Google Slides, or Keynote to design and deliver your research results in a clear and engaging way. Storytelling software like Storybook, Miro, or Prezi can help you craft and narrate your research journey, insights, and outcomes in an interactive manner. Additionally, collaboration software like Slack, Teams, or Figma can be used to share your research deliverables and action items with the relevant stakeholders.

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Caio Pedralho

★ UX Research Associate @ Feedzai
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I firmly believe that the presentation stage of UX research is perhaps the most critical aspect, as it's the point where you can truly make an impact. This is when all the hard work and investment into the project translate into actionable insights. For me, this is the trickiest part, and it's where I place significant emphasis during my research projects. It’s easy to underestimate the importance of presenting your findings in a compelling, narrative-driven way that is accessible to as many stakeholders as possible. Ensuring wide accessibility if possible is vital. I’ve found that going the extra mile in presenting your findings can be exceptionally rewarding.

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6 Here’s what else to consider

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Your team is struggling to keep up with the latest UX research trends. What tools do you need to stay ahead?

1

2

3

4

5

6

1 Planning tools

2 Recruiting tools

3 Conducting tools

4 Analyzing tools

5 Sharing tools

6 Here’s what else to consider

User Research

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Your team is struggling to keep up with the latest UX research trends. What tools do you need to stay ahead?

1

2

3

4

5

6

1 Planning tools

2 Recruiting tools

3 Conducting tools

4 Analyzing tools

5 Sharing tools

6 Here’s what else to consider

User Research

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