Your team members in media sales need leadership skills. How can you help them develop?

To help your media sales team develop leadership skills, offer mentorship, provide training workshops, encourage taking on new responsibilities, and create opportunities for them to lead projects and initiatives.

Nothing beats leading by example. If you expect your team to show up on time, be the one to show up on time! Lead by example.

As an advertising manager in a company that runs 360-degree campaigns and offers ATL, BTL, and TTL services, I help my media sales team develop their leadership skills. My behavior sets the standard for the team's performance and commitment. To strengthen leadership skills, I showcase the qualities I want to see in my team. I strive to take initiative, make decisive decisions, and communicate effectively. I encourage team members to observe and analyze my actions. When they see me successfully managing the challenges of 360-degree campaigns and ATL, BTL, and TTL services, they are inspired to emulate these behaviors. Leadership is more often caught than taught; my example is a powerful teaching tool.

As an advertising manager in a company that runs 360-degree campaigns and offers ATL, BTL, and TTL services, I invest in targeted training programs to develop my media sales team's leadership skills. These programs include workshops, seminars, and online courses specializing in media sales leadership. They provide the tools and knowledge needed to lead effectively within this unique industry. I encourage active participation and allocate time for the team to attend these sessions. Investing in their growth will enhance their performance and motivation.

Mentoría y coaching: Ofrece sesiones de mentoring personalizadas donde puedas guiar a cada miembro de tu equipo en el desarrollo de sus habilidades específicas. El coaching te permitirá identificar sus fortalezas y áreas de oportunidad, y brindarles herramientas y técnicas para mejorar su liderazgo. Capacitación especializada: Invierte en programas de capacitación que aborden temas como comunicación efectiva, resolución de conflictos, toma de decisiones, delegación y motivación de equipos.

As an advertising manager in a company that runs 360-degree campaigns and offers ATL, BTL, and TTL services, I empower my media sales team to make decisions within their areas of responsibility. For example, when a team member proposes a new advertising campaign for a specific product, I allow them to develop and execute their plan. This trust gives them confidence and lets them apply their knowledge and skills in real-world scenarios. I support their decisions and provide constructive feedback so they can learn from both successes and mistakes. This approach encourages critical thinking and develops their leadership mindset, demonstrating my trust and support for their abilities

Fomento de la autonomía: Delega tareas y responsabilidades a tus colaboradores, confiando en su capacidad para tomar decisiones y resolver problemas. Esto les dará la oportunidad de desarrollar su iniciativa y liderazgo. Creación de un ambiente de aprendizaje continuo: Promueve una cultura de aprendizaje constante dentro del equipo. Fomenta la lectura de libros y artículos relacionados con el liderazgo, la participación en webinars y conferencias, y el intercambio de conocimientos entre los miembros del equipo. Feedback constructivo: feedback regular y específica a cada miembro del equipo. El feedback constructivo les ayudará a identificar sus fortalezas y áreas de mejora, y a desarrollar un plan de acción para alcanzar sus objetivos.

Delegating was hard to grasp. Thinking no one can be as good as myself to my customers. I was talking to one of my mentors and they convinced me that to grow, there is no other way only to learn how to let go. I started hiring but still did not let go without realizing it. It is still a struggle, but I have learned that it is the only way to grow the company.

I thought that If I owned the company I have to walk home with all the responsibility on my shoulders and I am not allowed to share the financials of the company because the team might not like the results but eventually I learned that having the team on board on every detail, only helps the team be so much more involved and I do not have to take home the burden my self and by my team knowing more details they are way more driven.

As an advertising manager in a company that runs 360-degree campaigns and offers ATL, BTL, and TTL services, I provide continuous feedback to my media sales team to develop their leadership skills. I recognize their efforts and achievements and offer guidance on areas for improvement. Feedback should be specific, actionable, and delivered in a way that encourages growth. By holding regular check-ins, I monitor progress and ensure that my team feels supported as they develop their leadership skills within the media sales industry.