Your team and marketing clash over food label details. How can you bridge the nutritional information gap?

When dealing with misinformation or health disclaimers, involve Regulatory Affairs (RA), Research & Development (R&D), and Marketing (MKT). RA should make the final decision on compliance and risk. If the issue is about commercial language or isn’t explicitly covered by legislation but isn’t harmful, have RA, R&D, and MKT discuss it. R&D can outline the benefits we might use, while MKT can propose claims and perspectives. RA will then evaluate everything based on risks and legal interpretations. Aim for a consensus among the teams to ensure all angles are covered and decisions are balanced.

Declaration of nutritional fact on the level of food should be accurate and in compliance of the regulatory requirements while at the same time use of marketing terminologies & toning is also important to increase the attraction of the consumer and to catch up current market trends. Therefore, the nutritional fact panel should consist of officials of both technical team and marketing team. However nutrition fact panel should ensure that nutritional information on the label should not be in violation of the regulatory guidelines.

Sometimes exaggeration of marketing terminologies and toning may result in misleading claims and wrong formation on the label. Therefore it is important that the marketing team from time to time should be sensitize about the importance of nutritional information & facts and regulatory requirements.

Yes I agree that the compliance on the nutritional information on the label is a non negotiable and must be in accordance with the regulations of the regulatory bodies. However marketing team may not understand this. Therefore it is very important to educate the marketing team about the requirements of the regulatory compliances their consequences of violations, importance of the nutritional fact and how it affects consumers.

Both declaration of the correct information on the label and aesthetic design and attractive design of the food label is important. therefore the level declaration panel should be comprise of a team from the officials of the nutritional expert and marketing expert so that a collective decision reflecting both the aspect nutritional facts and marketing terminologies can be considered

The label should prioritize key information like serving size, calories, and macronutrients in an easy-to-read format. So work with the designers to ensure the label has a layout that guides the consumer's eye towards essential details e.g. using clear fonts and contrasting colors to highlight key nutritional facts.

Encourage regular communication and collaboration to ensure mutual understanding of each department's priorities and concerns. Actively listen to each other's viewpoints, seek common ground and work collaboratively to find solutions that satisfy both nutritional accuracy and marketing appeal.