Your team is hesitant about user testing feedback. How can you persuade them of its value?
User testing feedback can sometimes be met with resistance within your team, especially if there’s a strong attachment to the current design. However, it’s crucial to remind your team that User Experience Design (UED) is about the end-user's needs and preferences, not the team’s personal preferences or assumptions. User testing provides real insights into how users interact with your product, which can reveal unexpected issues or validate design decisions. Encouraging your team to view feedback as a valuable tool for improvement rather than criticism can shift the mindset towards a more user-centric approach.