Your team is doubtful of UX research methodologies. How can you convince them of their importance?

Open conversations about quality, outcomes, and do we know WHY. Your company probably believes in research when it's fast and cheap, but it's rarely actionable. 70% of people said X. Do we know why? Is it risky to guess? Are we really delivering quality and value? What are the risks of doing research to answer our open questions? Make conversations about quality and outcomes. Talk about the risk or doing and not doing things. Look back at projects that would have been faster, cheaper, and more successful if we had known more versus a guessing lasagna of assumptions and hopes.

Stakeholders and management often prioritize dollar value, especially when it comes to growth or performance, because the ROI is clear and measurable. Unfortunately, this clarity is often missing in research teams. Research teams should focus on demonstrating the dollar return on investment. This could be through highlighting the cost savings from avoiding poorly designed product releases, the reduction in developer time needed for fixing usability issues, or the value of research insights that directly influence targeting, performance, or positioning in major campaigns. Showing the financial impact of research efforts can bridge the gap and resonate more with stakeholders.

The challenge is making the connection between the research and its real-world impact. Once the connection is made, it can be a game-changer in delivering products that resonate with users and perform well in the market.

Highlight real-world examples where UX research improved outcomes. Share success stories, data-driven results, and demonstrate how insights directly impact user satisfaction and business goals. Offer to run a small, impactful study to showcase the value of the methodologies in action.

Na minha experiência, é importante manter a equipe motivada, n?o só com o projeto mas com o trabalho todo em si. Também é importante mostrar onde queremos chegar de forma clara e atribuir troféus a quem merecer.

- Foster Team Empathy: UX research helps your team understand user challenges and frustrations. - Enhance Connection: Observing real user experiences builds a deeper connection to the product's end-users. - Inform Design Choices: This empathy leads to more thoughtful, user-centric design decisions. - Transform Perspective: Encourage viewing UX research as a means to step into the users' shoes, influencing how design and development are approached. UX research builds empathy within your team, leading to more user-centric designs by deepening their understanding of user experiences and challenges.

UX research helps your team connect with users on a deeper level, leading to designs that are not just functional but also delightful and meaningful.

Pesquisas de UX ajudam a construir empatia ao proporcionar uma vis?o clara das necessidades e frustra??es dos usuários. Use personas e mapas de empatia criados a partir da pesquisa para humanizar os dados e aproximar a equipe dos usuários. Na IDEO, a empatia derivada de pesquisas é fundamental para o processo de design thinking, levando a solu??es que realmente atendem às expectativas dos clientes.

Investir em pesquisa de UX pode mitigar riscos ao identificar problemas potenciais antes que eles se tornem caros ou impossíveis de corrigir. Amazon, por exemplo, utiliza a pesquisa de UX para testar novos recursos em fases iniciais, evitando o lan?amento de funcionalidades que n?o atendem às expectativas dos usuários. Mostrar à equipe como a pesquisa pode evitar falhas significativas ajuda a justificar seu valor. Trazer exemplos reais e práticos sempre ajudam as pessoas a compreender como alguma coisa pode funcionar dentro de seu contexto.

UX research allows you to identify and address issues early, saving time, money, and your product’s reputation. It’s like having a safety net for your project.

Empresas que investem em pesquisa de UX est?o frequentemente à frente da concorrência. A pesquisa permite a cria??o de produtos que n?o só satisfazem, mas também encantam os usuários, aumentando a lealdade e a reten??o. Apple utiliza intensivamente a pesquisa de UX para inovar continuamente, mantendo-se como líder de mercado. Demonstre como a pesquisa pode ser o diferencial que impulsiona a competitividade.

UX research gives you the insights needed to tailor your product to specific user needs, giving you that competitive edge. It’s the difference between blending in and being the go-to choice.

Team: was ist der Unterschied zwischen einem iPhone und einem Nokia Smartphone (au?er dass es nicht mehr existiert)? Ja, die User experience. Apple oder Tesla beweisen sehr gut diesen Ansatz. Durch klare Design Prinzipien und ein gutes Verst?ndnis der kundenbedürfnisse, lassen sich Produkte so bauen, dass am Ende die Kunden nicht nur glücklich sind, sondern zu Fans werden.

Decis?es baseadas em dados s?o sempre mais robustas do que aquelas baseadas em suposi??es. Pesquisa de UX fornece a base necessária para tomar decis?es informadas que realmente refletem as necessidades do usuário. No Spotify, a pesquisa guia cada etapa do desenvolvimento do produto, resultando em decis?es que impulsionam a satisfa??o e o engajamento do usuário.

UX research provides the evidence needed to prioritize features and design effectively, leading to a product that users love.

UX research is an ongoing process that helps you adapt and evolve with changing user needs and technologies. It’s a commitment to continuous improvement, ensuring your product stays relevant and loved over time.

Bei den NanoGiants arbeiten wir viel mit kundenzentriertem Product Management. Das hei?t, wir bieten unseren Kunden keine Feature Teams an, sondern Produktteams. Der Unterschied liegt darin, nicht ein Projekt-Mindset zu haben, sprich ein IT-Projekt erfolgreich abzuschlie?en. Es geht vielmehr um ein Product Mindset, also wie ein Produkt kontinuierlich an die Bedürfnisse des Kunden angepasst werden kann, um gerne und ?fter genutzt zu werden. In dem Fall muss ein produktteam UX Kompetenz mitbringen und systematisch mit User Feedbacks und User Analytics arbeiten, um den Erfolg zu bekommen. Unsere Teams arbeiten ebenfalls mit einem UX Score, den wir unseren Kunden regelm??ig reporten.