To ensure everyone stays on brand, establish clear brand guidelines that outline tone, messaging, and visual standards. Facilitate a team discussion to align on these guidelines and encourage feedback. Then, designate a final decision-maker or small approval team to review and approve posts for consistency.

Brand guidelines will ensure everyone stays on the same tone and aligns with the brand voice. Also, suggest to have a do's & don'ts guide for the team.

Start by developing and a clearly-outlined copy voice that aligns with your brand. Include examples of appropriate messaging, inappropriate messaging, and particular words, phrases or emojis to avoid. Then, develop an approvals process. Make it as streamlined as possible to prevent a bottleneck.

It goes beyond the usual brand guidelines, everyone uses that already but there still are outcome inconsistencies. Before splitting, meet and align everyone on the brand's core story and insights. Discuss lenses and approaches and create a goal checklist of what qualifies as 'on brand' before each campaign. Let messaging feedbacks be driven by those shared insights and lists, not personal preferences. ?? When in doubt, check the list with questions like: Does this serve the brand’s why? It's always them also seeing the brand with the same skin in the game lens, and that's a game changer! ?????

When your team is divided on social media post messaging, it's crucial to ensure everyone stays on brand. Start by establishing clear brand guidelines that outline the tone, style, and key messages. Regular training sessions can help reinforce these guidelines. Encourage open communication and collaboration within the team to align on the brand's vision and goals. Use a centralized content calendar to plan and review posts, ensuring consistency. Additionally, appoint a brand guardian who can oversee and approve content before it goes live.