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Last updated on 2024年7月4日

Your team is divided over market research findings. How can you facilitate a resolution?

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When your team faces a divide over market research findings, it can be a challenging situation. Market research is a critical tool for understanding your target market, competitors, and industry trends. However, interpreting the data can lead to different conclusions, which sometimes results in disagreements within your team. It's essential to navigate these differences constructively to ensure that the insights gained from the research are utilized effectively and that your team can move forward in a unified direction.

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Dhananjay Bhongale

DGM West Region - Enterprise & SME Sales | Solution Selling Team Leader | Strategic Business Planner | Driving Hefty…
Yugalkishor Goswami

LinkedIn 4X Top Voice | I'm Currently Attempting To Increase My Ambition | PGDM In Finance And International Business|…
Ankit Dhanuka

Co-Founder @ Robas Research | Market Research Consultant | Top Market Research Voice | Entrepreneurial Leader

1 Acknowledge Views

Acknowledging each team member's perspective is the first step towards resolving disagreements over market research findings. Recognize that each interpretation is valuable and stems from a desire to make the best decision for the company. By validating everyone's input, you create an environment where team members feel heard and respected, which is crucial for open communication. This mutual respect lays the groundwork for collaborative problem-solving and helps to mitigate potential conflicts.

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Dhananjay Bhongale

DGM West Region - Enterprise & SME Sales | Solution Selling Team Leader | Strategic Business Planner | Driving Hefty Revenue | SaaS & PaaS Expert | B2B Sales Specialist | Digital Strategist | Ex. Indiamart & BlueDart
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Acknowledge diverse views on market research findings by creating a safe space for open dialogue. Encourage team members to share perspectives, validate concerns, and seek common ground. Use data to clarify misunderstandings and guide consensus-building towards informed decisions for effective resolution.

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Yugalkishor Goswami

LinkedIn 4X Top Voice | I'm Currently Attempting To Increase My Ambition | PGDM In Finance And International Business| Placement Coordinator | Institute of Marketing and Management, New Delhi, India
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My thought for this is to encourage open and respectful discussion where each team member can present their perspective. Listening to all viewpoints can help identify common ground and areas of agreement. For example, organize a meeting where each person explains their interpretation of the findings, followed by a group discussion to address discrepancies. By focusing on data and facts, you can guide the team toward a consensus and make informed decisions based on collective insights.

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Ankit Dhanuka

Co-Founder @ Robas Research | Market Research Consultant | Top Market Research Voice | Entrepreneurial Leader
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To facilitate a resolution when my team is divided over market research findings, I encourage active listening, ask open-ended questions to clarify concerns and identify common goals. I also facilitate a structured discussion, using tools like SWOT analysis or decision trees, to objectively evaluate the findings. Additionally, I involve team members in the analysis process, provide context to the data, and focus on the implications of the findings rather than personal opinions. By doing so, we can work together to reach a consensus and make informed decisions.

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Pierre-Emmanuel Berthier

We help large companies like Procter & Gamble, L’Oréal, and Logitech… do better and more predictable market research using the principles of A/B testing
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Once the data is ready, it is best to have several people look at it independently so that each member of the project team can have his/ her own opinion. After this first step, the team regroups to see if everybody sees the same thing. If not, it is normally more a matter of nuances than thinking completely different things. Understanding this difference in perception of nuances is step 1 in order to later arrive at a unified view about the project results.

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Yugalkishor Goswami

LinkedIn 4X Top Voice | I'm Currently Attempting To Increase My Ambition | PGDM In Finance And International Business| Placement Coordinator | Institute of Marketing and Management, New Delhi, India
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My thought for this is to encourage an open discussion where all team members can present their viewpoints and data supporting their findings. By fostering a collaborative environment, you can ensure everyone feels heard and valued. For example, you could organize a meeting where each side presents their analysis and rationale. Then, facilitate a discussion to identify common ground and areas of disagreement. This approach helps to build consensus and may reveal insights that lead to a more informed and unified decision.

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2 Revisit Objectives

To facilitate a resolution, revisit the original objectives of the market research. Clarify the goals and remind your team why the research was conducted in the first place. This refocusing can help align divergent views by highlighting the common purpose behind the data. It's important to ensure that everyone is on the same page regarding what you collectively aim to achieve with the research findings.

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3 Analyze Together

Analyzing the market research findings together as a team can help bridge the divide. Encourage an open discussion where each member can present their interpretation of the data. This collective analysis not only promotes understanding of different viewpoints but also allows for a more comprehensive exploration of the data. It's an opportunity to delve into the nuances of the research and potentially uncover insights that might have been overlooked initially.

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4 Seek Consensus

Seeking consensus is vital when your team is divided over market research findings. Aim for a solution that everyone can agree on, even if it involves compromise. This doesn't mean that every member will get everything they want, but rather that you work towards an agreement that is acceptable to all. Finding common ground ensures that decisions are supported by the entire team, which is essential for effective implementation.

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5 Consider Expertise

If your team struggles to find common ground, consider bringing in an external expert. A fresh perspective from someone with specialized knowledge in market research can provide impartial insights and help resolve differences. An expert can also facilitate discussions, ensuring that they remain focused and productive. This approach can be particularly beneficial when technical aspects of the research are in question or when internal biases are influencing interpretations.

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Rachel G.

Empowering businesses, political, policy, and advocacy organizations with insightful, data-driven research | Crafting clarity through comprehensive analysis and strategic storytelling
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Consider your team's internal expertise to determine where the discrepancy could arise too. For example, your team could be at odds because of different ontological or epistemological perspectives, which can lead to different approaches to and expertise in methods and interpretations of the results.

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6 Move Forward

Once a resolution has been reached, it's important to move forward with implementing the agreed-upon actions. Document the decisions made and the rationale behind them to ensure clarity and accountability. This step marks the transition from discussion to action and demonstrates to the team that their efforts in resolving the disagreement were worthwhile. Moving forward with a clear plan reinforces unity and sets the stage for successful application of the market research findings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your team is divided over market research findings. How can you facilitate a resolution?

1

2

3

4

5

6

7

1 Acknowledge Views

2 Revisit Objectives

3 Analyze Together

4 Seek Consensus

5 Consider Expertise

6 Move Forward

7 Here’s what else to consider

Market Research

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Your team is divided over market research findings. How can you facilitate a resolution?

1

2

3

4

5

6

7

1 Acknowledge Views

2 Revisit Objectives

3 Analyze Together

4 Seek Consensus

5 Consider Expertise

6 Move Forward

7 Here’s what else to consider

Market Research

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感谢您的反馈

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