here's how to find a right balance when your team divided on paid vs paid social media;- - by looking at your main goals, where its brand awareness or sales and aligned your approach on it. - by checking past result to see which has worked better for your team. - by using organic posts to build trust and paid ads to boosts your best content and reach more people. - by running small tests to see what mix of organic of paid gives the best results. -by using organic for long-term engagement and paid for quick and best results.

In order to achieve the optimal balance between paid and organic channels, I would employ techniques such as multitouch attribution (MTA) and marketing mix models (MMM). These methods allow us to assess the impact of each interaction, whether it be organic or paid, on conversions and return on investment (ROI). Armed with this insightful data, we can make informed decisions on how to adjust our channel mix to continuously drive the most favorable outcomes.

To find the right balance between organic and paid social media: 1. Assess your goals: Organic is great for building community and trust, while paid boosts reach and conversions. 2. Test and analyze: Run small campaigns for both, then measure engagement, growth, and ROI. 3. Combine efforts: Use organic to nurture relationships and paid to amplify successful content. 4. Stay flexible: Adjust based on what delivers the best results over time. Balance is key—each complements the other for long-term success.

Over time I have found that organic has pulled much better for us. We use a bit of humor (which I admit can be risky) - but we apply it to our industry and people seem to engage with it much more than standard boring insurance facts.

Start by asking yourself: what are your short-term and long-term goals? If you need immediate exposure for a product launch, a time-sensitive offer, or an event, then paid strategies are the way to go. But don’t stop there—use the momentum to fuel your organic efforts by turning new followers into engaged community members. On the other hand, if brand authenticity and sustainable growth are your priorities, lean more heavily on organic strategies, supported by the occasional paid boost for key content. The real sweet spot is finding a balance that works for you—you can get the best of both worlds: the authenticity of organic growth and the reach of paid campaigns.