I’d suggest organizing a collaborative workshop where everyone can voice their ideas and concerns, fostering open dialogue. By focusing on our shared objectives and prioritizing the goals that align with those, we can create a unified strategy that everyone feels invested in.

A divided team on digital strategy reflects a lack of clear ambitions and an inability to distinguish digital strategy from classic approaches. Digital strategy is inherently transformative, reshaping how organizations operate, engage customers, and create value. It requires a cross-functional approach that impacts all layers of the business, fundamentally changing decision-making processes. Achieving alignment demands strong communication to ensure the vision is understood, shared, and embraced. Without this, progress stalls, and teams revert to outdated mindsets. True transformation thrives on shared clarity. #DigitalTransformation #StrategicAlignment #LeadershipInTech

? Focus on the bigger picture: I bring the team back to our shared vision and company goals, reminding everyone that we’re working toward the same overall mission, even if the paths differ. ? Encourage open dialogue: I create a space where everyone can share their perspectives without judgment. Hearing all voices helps us understand the reasoning behind different opinions and fosters mutual respect. ? Prioritize actionable steps: I guide the team to identify overlapping priorities and suggest small, actionable steps we can all agree on. This helps build momentum and align us toward a unified direction.

When a team is divided on digital strategy goals, finding common ground starts with open communication. The 1st step is bringing everyone together to align on the bigger picture—what does success look like for the business? By revisiting the client's core objectives like brand visibility, lead generation, or customer retention, we can start prioritizing what matters most. Also, I encourage data-driven decision-making, where analytics and customer insights guide the discussion, helping to remove personal biases. Lastly, adopting a test-and-learn approach. Piloting different ideas allows the team to validate assumptions, refine strategies, & ultimately unite around what delivers the best results. Collaboration and flexibility are key!

To align the team on digital strategy goals, it’s important to start with a brainstorming session where all ideas are discussed collaboratively. After that, evaluate the feasibility and impact of each idea and prioritize accordingly. The key to finding common ground is having clear brand guidelines or a deck, ensuring that all teams work towards the same overarching goal.