When your team is divided on cross-platform strategy, data-driven decision-making can guide the way. Start by evaluating customer data to understand user behavior across each platform. Identify where your audience is most engaged and what content performs best. Analyze demographics, engagement metrics, and conversion rates to pinpoint trends. Then, align this data with your overall business goals—whether it's brand awareness, lead generation, or community building. Open communication with your team is crucial; use the insights to build a unified strategy that prioritizes the platforms with the highest potential impact.

First look inward and understand what your brand and team have to offer each of the platforms. By aligning your goals, target audience and organizational talent, the proper platforms will identify themselves. Let your strengths guide you.

To make it a successful discussion is to begin with analyzing the current situation, which is a crucial part of the strategy ??. We will start by dividing tasks among the team, where one group evaluates the current status of the account and the audience’s feedback, while the other group studies which platforms or features best suit the account’s direction. After gathering data, the entire team engages in discussion. This broadens perspectives, especially since each person has their own reference and point of view.

When the team is divided, the best approach is to align on objectives first. What are we trying to achieve across platforms, and how do our audiences behave on each one? In my experience, balancing consistency with platform-specific strategies works best. Testing and data-driven insights often help bridge differences

To resolve a divided opinion on cross-platform strategy, I would first facilitate a data-driven discussion. Each team member can present metrics on how each platform aligns with our goals, audience engagement, and content performance. Then, we can focus on an integrated approach, capitalizing on each platform's strengths while maintaining brand consistency. This not only fosters collaboration but also ensures the strategy is backed by solid insights. Finally, testing and iterative adjustments will help us refine our approach, ensuring we stay agile and responsive to evolving trends.