I’d bring the team together for a workshop to clarify the core brand values, mission, and vision, ensuring everyone understands the "why" behind the brand. Then, we can agree on a unified direction, with room for creative input, to align the campaign messaging and visuals with that clear identity.

When faced with differing interpretations of brand identity, start by grounding the team in the brand’s purpose and audience perspective. Facilitate an open discussion to uncover common ground, then co-create a simple visual or verbal framework that everyone can rally around. Focus on collaboration, not consensus—diverse ideas often lead to stronger, more authentic campaigns.

As a Director who often aligns and oversees diverse creative teams, I’ve seen firsthand how easy it is for members to bring different interpretations of a brand to the table. To create alignment, I start by hosting collaborative workshops to establish a shared understanding of the brand’s core values. A well-crafted brand style guide then becomes the go-to reference for tone, visuals, and messaging. Regular team reviews of campaign assets ensure consistency and keep everyone moving in the same direction. It’s all about turning diverse perspectives into a unified vision for impactful campaigns.

Como diretor de marketing e estratégia, você enfrenta um desafio comum: divergências sobre a identidade da marca dentro da equipe. Reúna a equipe: Organize um workshop onde todos possam expressar suas vis?es sobre a marca. Identifique o núcleo: Encontre os pontos em comum e as divergências, buscando o núcleo da identidade da marca. Crie um documento consensual: Desenvolva um documento claro e conciso que defina a miss?o, vis?o, valores e personalidade da marca, com base no consenso da equipe.

I make sure the brand vision is clear and easy to understand, then reinforce it in team meetings, training, and project briefs. Regular feedback sessions help everyone stay aligned, and I celebrate examples of work that reflect the vision to keep it front and center.