It takes leadership to engage stakeholders that don't care about sustainability. Persuasive arguments for eco-friendly activities can be made by outlining their financial advantages, such as cost reductions or tax breaks. Showing off real outcomes and success stories that enhance a brand's reputation can also pique curiosity. Stakeholders' support and sense of ownership can be increased by involving them in decision-making processes and asking for their opinions on sustainable practices.

Craft a strong business case emphasizing financial gains from sustainability, including cost reductions, market growth, and risk management. Showcase innovation opportunities and competitive edges. Use real-world examples and data to prove results. Position sustainability as key to long-term success and reputation. Involve stakeholders in planning, linking initiatives to their roles. Highlight external factors like consumer trends and regulations to create urgency for action.

To engage stakeholders on sustainability, it is key to focus on RELEVANT topics for each group: ? Employees: Explore improving working conditions, well-being and skills development. Involve all functions in sustainability initiatives. ? Suppliers: discuss strengthening partnerships, cost efficiencies, payment terms and supply chain transparency. collaborate on meeting new regulations (ex: CSRD, CSDDD). ? Customers: engage on developing eco & health-friendly products. ? Local communities: discuss actions to protect their ecosystems and how to create local jobs. ? Governments: align with regulations and support shared goals like the EU Green Deal or the SDGs objectives.

Identify what does matter to them. Different people are driven by different things but there are very few who truly "don't care" about some aspect of the sustainability agenda. Once you've identified that see how you can link the outcome of the the sustainability work to what it is they are more interested in. Good luck!