How you manage resource scarcity depends on whether you are serving internal or external customers, as their priorities differ. Internal teams focus on optimising processes, while external customers prioritise satisfaction and retention. Often, improving internal operations is necessary to enhance the external customer experience. Ultimately, priorities should be set based on the business value each change delivers to stakeholders within the available capacity. As part of ongoing improvement, scalability challenges must also be addressed—whether through outsourcing, hiring, or other means—to stay responsive to shifting priorities.

I go full firefighter mode - what's burning the hottest? If a feature is breaking stuff or killing revenue, it's first. If it's just "nice to have", it waits. Try this pain-to-impact ratio: High pain + high impact = Do it NOW Low pain + high impact = Do it soon High pain + low impact = Do it if unavoidable Low pain + low impact = Forget it Fix what breaks trust or cash flow first. Everything else is probably noise.

When resources are limited, prioritize high-impact improvements. Identify bottlenecks, analyze user feedback, and focus on features with the highest ROI. Use data-driven decisions to optimize efforts and apply the 80/20 rule to maximize results. Implement small, incremental changes using an agile approach. Automate repetitive tasks and maximize existing tools before investing in new ones. Prioritize user experience enhancements to boost retention. Benchmark competitors for cost-effective strategies. By focusing on efficiency and strategic improvements, you can scale effectively without overextending resources. What methods have worked best for you?