When a product launch is near, prioritizing the right features is critical. Here’s my approach: Core Functionality First: I focus on must-have features that define the product’s value. If it’s essential for solving the user’s problem, it stays. User Impact & Feedback: Early adopters shape the product’s success. I prioritize features that significantly enhance their experience. Feasibility & Stability: A buggy launch can ruin credibility. I ensure we release only what’s polished and reliable. Business Alignment: Features that drive engagement, retention, or revenue take precedence. Nice-to-haves can wait for future updates. A strong first impression is more important than launching everything at once!

Align with Consumer Needs – Focus on what drives purchase decisions. Ensure Differentiation – Highlight your USP to stand out in the market. Optimize Supply Chain & Distribution – Guarantee availability at key retail touchpoints. Support Retail Execution – Ensure proper merchandising and visibility. FOCUSING ON RTM A well-planned RTM strategy ensures: Speed to Market – Reducing delays in distribution. Optimal Availability – Right product at the right place, right time. Cost Efficiency – Streamlining logistics and reducing wastage. Consumer Reach – Expanding access through the right retail & e-commerce channels. A great product with poor RTM is a missed opportunity. Execute wisely!

Prioritize features that deliver immediate value to your target audience, amplify your product's unique edge, and align with your team's capacity to execute flawlessly. Focus on solving the most urgent customer pain points while introducing a standout feature that fuels your marketing narrative and drives buzz.

Must-Have Features (MVP) – Focus on essential features that deliver the core value of the product. User Experience & Usability – Ensure a clean, intuitive interface and smooth navigation to create a positive first impression. Performance & Stability – Optimize performance, fix critical bugs, and ensure a stable experience. Compliance & Security – Make sure regulatory and security measures are in place. Tracking & Analytics – Set up basic tracking to gather insights and improve after launch. Non-essential features can be deferred to post-launch updates.