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Your organization is migrating content. What are the top tools to manage the process?

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Content migration is the process of moving your digital content from one platform, system, or format to another. It can be a complex and time-consuming task, but it can also bring many benefits, such as improved performance, accessibility, security, and user experience. To make your content migration easier and more efficient, you need the right tools to manage the process. Here are some of the top tools to consider for your content migration project.

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John Naveen Kennedy

Building personal brands for entrepreneurs on LinkedIn & sharing what I learn along the way.
Merve ALTINOLUK

Ghostwriter | Strategic Thinker & Research-Oriented | Creating Engaging Content to Drive Audience Engagement & Increase…
Amanda Pessoa

SEO | Conteúdo | Comunica??o | Inbound | Marketing | Google Analytics | Freela | Aquisi??o Organica | Estratégias |…

1 Content Inventory

A content inventory is a comprehensive list of all the content elements on your current platform, such as pages, files, images, videos, links, metadata, and so on. It helps you identify what content you have, where it is located, how it is structured, and how it relates to other content. A content inventory is essential for planning your content migration, as it allows you to decide what content to keep, update, delete, or consolidate. You can create a content inventory manually, using a spreadsheet or a document, or you can use a tool that automates the process, such as Screaming Frog, ContentWRX, or ContentKing.

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Amanda Pessoa

SEO | Conteúdo | Comunica??o | Inbound | Marketing | Google Analytics | Freela | Aquisi??o Organica | Estratégias | Data driven
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Fazer uma solicita??o de todos os conteúdos dentro do seu CMS e te-los em categorias separados para ajudar na hora de pesquisar. Se ainda for possível fazer uma arvore de conteudo para indetificar o que já existe, o que precisa ser eliminado e o precisa ser criado.

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Merve ALTINOLUK

Ghostwriter | Strategic Thinker & Research-Oriented | Creating Engaging Content to Drive Audience Engagement & Increase Traffic | Co-Author of 'Melek Agaci'
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Systematically record platform, date, caption, hashtags, and engagement metrics for social media posts. This strategy uses historical performance to identify popular content categories, including images, captions, and hashtags, to guide future efforts. Create a spreadsheet with each email campaign's name, subject line, send date, open rate, click-through rate, and A/B testing results. This one identifies successful emails, audience preferences, and marketing plan improvements. Migration projects use structured databases. Structured databases may include content type, source, target, metadata, and migration status (keep, update, or delete). This approach centralizes content, records work, and manages dependencies to ease transfer.

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2 Content Mapping

Content mapping is the process of creating a plan for how your content will be transferred from your current platform to your new platform. It involves defining the source and destination of each content element, as well as the rules and requirements for the migration, such as formatting, metadata, redirects, permissions, and so on. Content mapping helps you ensure that your content migration is consistent, accurate, and aligned with your goals and user needs. You can create a content mapping document using a spreadsheet or a tool that facilitates the process, such as GatherContent, Contentful, or Slickplan.

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John Naveen Kennedy

Building personal brands for entrepreneurs on LinkedIn & sharing what I learn along the way.
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MindMeister: Enables visual mapping of content structures and relationships. Lucidchart: A versatile diagramming tool suitable for mapping content workflows and relationships.

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Merve ALTINOLUK

Ghostwriter | Strategic Thinker & Research-Oriented | Creating Engaging Content to Drive Audience Engagement & Increase Traffic | Co-Author of 'Melek Agaci'
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The optimal content mapping method relies on your project, technical skill, and budget. -Spreadsheet-based Content Mapping Ideal for small websites and simple content architectures. Easy column and row customization for content kinds and migration. Teammates can edit the spreadsheet in real time. Large sites or sophisticated content structures make it unwieldy. Data entering and updating by hand can be time-consuming and error-prone. -Dedicated Content Mapping Tools Provide advanced content tagging, dependency management, and rule-based mapping. Show migration progress with dashboards and reports. Manager team communication and workflow. Tools may demand subscriptions, increasing project costs. Use of tool features may require training.

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3 Content Migration

Content migration is the actual execution of moving your content from your current platform to your new platform. It can be done manually, by copying and pasting each content element, or automatically, by using a tool that transfers the content in bulk. Manual migration is more suitable for smaller or simpler projects, while automatic migration is more efficient and reliable for larger or more complex projects. However, both methods require careful testing and verification to ensure that the content migration is successful and error-free. Some of the tools that can help you with content migration are WP Migrate DB Pro, Migrate Guru, or Xillio.

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4 Content Audit

A content audit is the process of evaluating the quality and effectiveness of your migrated content on your new platform. It involves checking your content for errors, inconsistencies, gaps, duplicates, outdated information, and so on. It also involves measuring your content performance against your key metrics, such as traffic, conversions, engagement, and satisfaction. A content audit helps you identify and fix any issues with your migrated content, as well as optimize it for your users and search engines. You can conduct a content audit manually, using a checklist or a spreadsheet, or you can use a tool that simplifies the process, such as Siteimprove, Content Analysis Tool, or SEMrush.

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John Naveen Kennedy

Building personal brands for entrepreneurs on LinkedIn & sharing what I learn along the way.
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Content Insight: Provides automated content audits, including quality, relevance, and compliance checks. Surfer SEO: Analyzes content performance and relevance, helping in content optimization during migration.

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5 Content Governance

Content governance is the process of establishing and maintaining the standards and guidelines for your content on your new platform. It involves defining the roles and responsibilities of your content team, the workflows and processes for creating and updating content, the policies and rules for content quality and compliance, and the tools and resources for content management. Content governance helps you ensure that your content is consistent, relevant, accurate, and secure across your new platform. You can create a content governance document using a tool that supports collaboration and documentation, such as Confluence, SharePoint, or Airtable.

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6 Content Maintenance

Content maintenance is the process of keeping your content on your new platform up to date and functional. It involves monitoring your content performance, collecting and analyzing user feedback, implementing changes and improvements, and resolving any issues or problems. Content maintenance helps you maintain and enhance the value and usability of your content on your new platform. You can use a tool that helps you with content maintenance, such as Google Analytics, Hotjar, or WordPress.

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Merve ALTINOLUK

Ghostwriter | Strategic Thinker & Research-Oriented | Creating Engaging Content to Drive Audience Engagement & Increase Traffic | Co-Author of 'Melek Agaci'
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-Traffic dropped after I moved my blog to a new platform, and I panicked. Help from Google Analytics! I fixed broken internal links, optimized page titles, and increased traffic. Monitor performance and intervene quickly! -You came across a 404 error on your new website? WordPress plugins help. Automated checks and redirects saved frustrated consumers' faces and clicks. Automate whenever possible for smooth content. - A year passed, and my website stalled. Adding fresh case studies, updating project descriptions, and rotating featured work engaged visitors and showcased my current skills. Maintain new, relevant content! Remember, content maintenance is an ongoing process, not a one-time fix.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your organization is migrating content. What are the top tools to manage the process?

1

2

3

4

5

6

7

1 Content Inventory

2 Content Mapping

3 Content Migration

4 Content Audit

5 Content Governance

6 Content Maintenance

7 Here’s what else to consider

Content Management

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Your organization is migrating content. What are the top tools to manage the process?

1

2

3

4

5

6

7

1 Content Inventory

2 Content Mapping

3 Content Migration

4 Content Audit

5 Content Governance

6 Content Maintenance

7 Here’s what else to consider

Content Management

给文章评分

感谢您的反馈

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