Your organization is going through changes. How can you unify diverse teams with consistent messaging?

Tenha sempre um bom e estruturado processo de levantamento de diagnóstico para identificar percep??es e pontos de resistência em rela??o ao que se prop?e a mudar o projeto. Fa?a um mapeamento de Stakeholders identificando pessoas que sejam apoiadores e/ou resistentes e tenha um plano para apoiá-los.

Remember to include persona profiles in your plan. This can help you understand communication styles of diverse teams better. For example, some teams may respond better to data-driven facts and figures, while others may prefer a more empathetic and personal approach. You may also wish to document their preferred communication channel.

When crafting a message, some best practices include defining the purpose of the message, knowing your audience, using clear and consistent wording and formatting, using a professional tone, incorporating some persuasive elements, showing empathy, writing in an active voice, including a clear call to action, and, lastly, proofreading and editing. The way something is communicated may not be the way it is received.

When crafting messages, think about everyone’s needs, including those with disabilities, neurodivergent conditions, or different cultural and language backgrounds. Don’t forget to include diverse voices in your communication to create a sense of unity. One option is to create a blog/vlog or a ‘Day in the life of’ that showcases the impact from different perspectives. Where it makes sense, consider also using translations, visual aids, or alternative formats as needed.

In order to remember something, a person needs to hear it, at minimum, three times. If you're trying to persuade or convince someone, bring in another person to say it differently. If you're trying to instill a new mindset, use logos, taglines, or catchy branding to keep the message top of mind. Using the same wording and format at all times can prevent the decoder (receiver) from misunderstanding a message. Delivering consistently is not about repeating something again and again - it's about the strategies needed to get the message successfully and clearly across the organization.

Measuring impact enables change champions and stakeholders to observe the tangible progress of the change endeavour and how well the outcomes aligns to the original vision of the change. Measuring what matters encourage everyone impacted by the change to reflect and improve for incremental positive outcome of the change. Techniques such as Objective Key Result (OKR) workshops and Lean Portfolio Management are often leveraged to achieve this goal.