To unify communication during a crisis, begin by forming a central communication team to oversee messaging. Create clear, consistent key messages that address primary problems while also aligning with organisational values. Use several ways to communicate information, making it accessible to all stakeholders. Maintain openness and provide regular updates on progress and modifications. Train your spokespersons to offer consistent messaging. Encourage comments and questions to address any uncertainties. By centralising control and emphasising clarity and openness, you can successfully manage contradictory messages and rebuild organisational trust.

Crisis demands clarity—and that starts with leadership alignment. When an organization is in crisis mode, the last thing it can afford is confusion. I’ve seen this firsthand working with organizations from tech startups to Fortune 500 giants facing major challenges. In one instance, a company's crisis response was unraveling due to conflicting messages from different leaders. The solution was simple yet powerful: we got the leadership team in the same room, hashed out the core message, and ensured everyone understood and committed to it. Once leadership was aligned, the confusion disappeared. The team spoke with one voice, both internally and externally, restoring trust and providing a clear path forward.

In times of crisis, unifying communication is essential to reduce confusion. Start by gathering all relevant information and ensuring its accuracy, distinguishing between verified facts and mere impressions. Establish a single, central hub where consistent updates can be posted, and appoint a spokesperson to communicate across all platforms with a unified message. This ensures clarity, control, and trust in managing the situation.

In times of organisational crisis, establishing a cohesive communication approach is paramount. Begin by creating a central command centre that serves as the sole source of verified information. Appoint a lead spokesperson who embodies authority and credibility to deliver consistent messages across all channels. Implement a clear approval process for all external communications, ensuring alignment with core messaging. Set up regular briefings to keep internal stakeholders informed and maintain message consistency. Monitor feedback channels and adapt your strategy as the situation evolves, whilst maintaining transparent communication with all stakeholders.

Lo primero es identificar el origen de la inconsistencia o discrepancia. Es la base para unificar un mensaje en contexto de estrategia en curso. Lo segundo que haría es chequear si hay un (1) vocero o vocera con la capacitación suficiente; y si es preciso, hago el cambio. Lo tercero, revisar el listado de mensajes clave. Cuarto, reviso si hay un protocolo claro para la comunicación al interior de la organización en contexto de crisis. Quinto, me aseguro de que existe transparencia y honestidad en la respuesta. Y por último, monitoreo resultados y hago ajustes si lo estimo necesario.