If a networking contact goes silent after follow-ups, approach them with a light, value-focused touch. Start by checking if your timing aligns with their availability, acknowledging they may be busy. Send a brief message offering value, like a relevant article, industry insight, or update on a shared interest, to spark engagement without pressure. Alternatively, express genuine interest in their recent work or industry developments, subtly inviting them to reconnect. Respect their space while staying on their radar, demonstrating patience and continued interest in building the relationship.

There could be any number of reasons for the lack of response, so try not to take it personally. Remember, networking is most effective when based on a system of sharing information based on mutual interest and benefit. So consider taking it back to basics: 1. Is your contact posting other content? If so, take a look and leave a like and a thoughtful comment. 2. If they've posted about a tricky time they are having, consider reaching out with support and any potential solutions that could help me. 3. Are there any upcoming events happening where you might run into each other? If so, make an effort to attend and try to strike up a natural conversation, initially focussing on what has brought you both there today.

To re-engage someone in your network, find a new reason, because if there was silence in your last emails, there is no point in insisting on the same point, even if it is important. You will have to look for an empathetic alternative. Try to find places that will be frequented, be seen so as not to be forgotten. It is quite a challenge.