Your marketing team can't agree on promotional tactics for a sports event. How do you navigate this divide?
Caught in a marketing melee? Share your playbook for harmonizing a team at odds over sports event promotions.
Your marketing team can't agree on promotional tactics for a sports event. How do you navigate this divide?
Caught in a marketing melee? Share your playbook for harmonizing a team at odds over sports event promotions.
-
It is easy to say that it is best to be collaborative and open the floor to discussion to all but all votes are not often equal and must be tempered against experience, capabilities to deliver and resources. I also believe competitors and their efforts cannot be ignored. I really think you should go back to your goals and objectives against the target audience and fan group. Clarity here can lead to clarity on promotion appeals and what has been working. Then decide and assess whether you can deliver.
-
First things first, let's acknowledge that disagreements in marketing strategies are as common as disputed calls in a game. In fact, a study by the American Marketing Association found that 68% of marketing teams experience internal conflicts over campaign strategies at least once a quarter. So, you're in good company! ????
-
Para navegar em uma divis?o na equipe de marketing sobre táticas promocionais de um evento esportivo, comece por promover um diálogo aberto, permitindo que todos compartilhem suas ideias e preocupa??es. Facilite uma reuni?o focada em ouvir diferentes perspectivas e identifique os objetivos comuns. Em seguida, proponha uma vota??o ou um método de consenso para selecionar as táticas que melhor se alinham com esses objetivos. é importante também destacar a importancia da colabora??o e da flexibilidade, encorajando a equipe a experimentar táticas complementares e ajustar conforme necessário. Ao final, reforce a vis?o compartilhada do evento para unir todos em torno do mesmo propósito.
-
The key is fostering collaboration and aligning on shared goals. Start by facilitating an open discussion where each person can present their ideas and rationale. Then, refocus the conversation on the event's core objectives, ensuring everyone evaluates their strategies based on how well they align with the end goals. Use data-driven insights from past events to guide decisions, highlighting what has worked and what hasn’t. If disagreements persist, consider testing multiple tactics on a small scale and moving forward with the most effective one. This way, the team can come together with clarity and confidence.
更多相关阅读内容
-
Sports MarketingHow do you handle a sports scandal without losing fans and sponsors?
-
Sports ManagementHow can you handle exclusivity clauses in sports contracts?
-
Sports ManagementHow do you measure your sports partnerships' performance and impact?
-
Sports ManagementWhat are the best ways to pitch a sports story to the media?