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Last updated on 2024年8月26日

Your marketing and sales teams clash on campaign strategies. How will you bring them together for success?

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When your marketing and sales teams are at odds over campaign strategies, the resulting tension can be palpable. However, this discord presents a valuable opportunity for you to bridge the gap and align both teams towards a common goal. Success hinges on understanding each team's perspective, fostering open communication, and finding a harmonious strategy that leverages the strengths of both departments. By acting as a mediator and guide, you can turn conflict into collaboration, ensuring that your business operations run smoothly and effectively.

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Patricia Exposito

Planejamento | Comercial | E-Commerce | Varejo

1 Align Goals

The first step in resolving the clash between your marketing and sales teams is to align their goals. Often, these teams have different objectives that can lead to misunderstandings and conflict. By sitting down together and discussing what each team aims to achieve, you can find common ground and set unified goals. This process ensures that both teams work towards the same end result, which is crucial for the success of your campaigns and the overall health of your business operations.

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Patricia Exposito

Planejamento | Comercial | E-Commerce | Varejo
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No fim todos tem uma meta em comum na empresa: seja ganhar share no mercado, aumentar as vendas...etc! E para isso, o certo é colocar todos na mesma 'sala' e colocar na 'mesa' os objetivos de cada área e ali alinhar os objetivos de cada mass o sucesso de todos!

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Shanda Williams, M.Ed.

Optimizing Operations for Impact | Advocate for Equity & Inclusion | Change Management Leader | Parent Council Member Committed to Accessible Education
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I would work with them to establish shared goals and key performance indicators (KPIs) that reflect both marketing and sales priorities. This alignment helps to ensure that both teams are working towards the same outcomes.

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2 Open Dialogue

Opening a dialogue between your marketing and sales teams is essential. Encourage them to share their concerns, challenges, and perspectives regarding the campaign strategies. This open forum allows each team to understand the other's point of view and the reasoning behind their proposed strategies. Through this exchange, you can identify the core issues causing the clash and work collaboratively to develop solutions that satisfy both parties.

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Patricia Exposito

Planejamento | Comercial | E-Commerce | Varejo
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Na minha experiência do varejo e no e-commerce, esse diálogo aberto, alinhamento de metas e objetivos é na data mais esperada do ano: a "BLACK FRIDAY". O diálogo entre as áreas é muito importante, trocamos ideias, estratégias, a cada semana olhamos juntos qual status das etapas - se precisa alterar alguma coisa, plano A e B... é uma forma de unir times e quando chegar a data está tudo alinhado e sem 'stress'.

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3 Leverage Strengths

Each team brings unique strengths to the table. Your marketing team likely excels at understanding customer behavior and crafting compelling messages, while your sales team has direct insights into customer feedback and closing deals. By acknowledging and leveraging these strengths, you can create a campaign strategy that benefits from both teams' expertise. This collaborative approach not only resolves conflicts but also enhances the effectiveness of your campaigns.

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Patricia Exposito

Planejamento | Comercial | E-Commerce | Varejo
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No fim tudo é a jun??o de time. Cada um sabendo da sua caixinha mas expondo isso para fora ajuda muito em uma estratégia/projeto. Exemplo: Eu como comercial analisando os KPIs de venda, margem.. de uma campanha recorrente que ocorre sempre no dia X n?o tinha bons resultados e levando isso ao time de MKT decidimos que era melhor testar ofertas em outros dias, mudar KV da campanha, testar novos formatos de promo??o... essa abertura e alinhamento de equipe faz toda diferen?a.

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4 Joint Planning

Joint planning sessions are a practical way to bring your marketing and sales teams together. In these meetings, both teams can contribute ideas and build a cohesive campaign strategy from the ground up. This collaborative planning process ensures that all voices are heard and that the final strategy is something both teams can support and are invested in. It's a critical step in fostering teamwork and ensuring that your campaigns are well-rounded and strategically sound.

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Shanda Williams, M.Ed.

Optimizing Operations for Impact | Advocate for Equity & Inclusion | Change Management Leader | Parent Council Member Committed to Accessible Education
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Co-creation of strategies not only ensures both teams are heard but also ensures that the final strategy is well-rounded and effective while building trust and respect between the teams.

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5 Continuous Feedback

Implementing a system for continuous feedback is crucial for maintaining alignment between your marketing and sales teams. This system allows both teams to provide real-time input on how the campaign is performing, what's working, and what isn't. By regularly reviewing this feedback together, you can make adjustments to the strategy as needed, ensuring that both teams remain engaged and committed to the campaign's success.

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6 Celebrate Wins

Finally, celebrating wins together can significantly boost morale and reinforce the collaborative spirit between your marketing and sales teams. Recognize both teams' contributions when a campaign succeeds, and ensure that credit is shared fairly. This positive reinforcement encourages a culture of mutual respect and appreciation, making future collaborations more likely to succeed. Remember, when your teams succeed together, they're more likely to view each other as partners rather than adversaries.

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Patricia Exposito

Planejamento | Comercial | E-Commerce | Varejo
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Eu sou a pessoa que comemoro tudo! Ter uma lideran?a que está levantando o astral do time e reconhecimento faz toda a diferen?a! E tem espa?o para todos brilharem.

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Your marketing and sales teams clash on campaign strategies. How will you bring them together for success?

1

2

3

4

5

6

1 Align Goals

2 Open Dialogue

3 Leverage Strengths

4 Joint Planning

5 Continuous Feedback

6 Celebrate Wins

Business Operations

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Your marketing and sales teams clash on campaign strategies. How will you bring them together for success?

1

2

3

4

5

6

1 Align Goals

2 Open Dialogue

3 Leverage Strengths

4 Joint Planning

5 Continuous Feedback

6 Celebrate Wins

Business Operations

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