Your long-term client is eyeing the competition. How can you win them back?
Discovering that a long-term client is considering your competitors can be unsettling. However, it's a reality that businesses face and an opportunity to reevaluate your approach to customer retention. The key is to understand why your client is looking elsewhere and to address their needs in a way that rekindles their loyalty to your service or product. It's not just about keeping a client; it's about reinforcing the value you provide and reminding them why they chose you in the first place.