Your key lead generation channel is failing. How will you pivot your strategy to ensure success?

Ensure your lead generation goals are still aligned with your overall business objectives. Analyze the performance of your current lead generation efforts against your set goals. Identify gaps and areas of underperformance. Based on your performance review, set realistic and achievable targets. Differentiate between short-term and long-term goals. Involve your team in the goal-setting process. Their input can provide valuable insights and increase buy-in. Schedule regular check-ins to monitor progress towards your new goals. This could be weekly or monthly, depending on your timeline.

To pivot effectively, analyze why the channel is failing through data insights and feedback. Explore alternative channels or tactics that align better with current market trends and audience preferences. Implement A/B testing to validate new approaches and optimize for success swiftly.

Leaders, struggling channel? Rethink your goals! Are they on point for your audience & business? Maybe the market shifted – time to adapt! Revisit your value proposition – does it resonate? Refine your message or target a new audience to attract those who truly connect with your brand. So, ditch the dead end and grab your metaphorical map (reassess lead gen goals). Adapt, target better, win more

When your lead generation channel falters, it's crucial to pivot strategically. - Reevaluate your target audience using LinkedIn's Sales Navigator to identify shifts in demographics. - Utilize LinkedIn Analytics to refine your messaging based on engagement metrics. - Leverage LinkedIn Groups to test new value propositions with niche communities. - Implement LinkedIn InMail campaigns to directly engage with potential leads. By reassessing and realigning your goals, you can ensure your lead generation efforts remain effective and relevant. You got this!

Leaders, failing channel? Data is your detective! Analyze metrics to see where leads drop off. Did traffic dip, conversion rates fall, or nurture efforts fizzle? Use website analytics to track user behavior and spot patterns. This intel helps you fix the channel OR decide to invest in a new one! So, ditch the guessing game and grab your metaphorical magnifying glass (analyze failing lead gen channel data). Data = smarter decisions & more leads

Always have 3-4 channels running at a time. There is always variability in channel performance. Having 3-4 non-correlated channels running in parallel will reduce the impact of any fluctuation in one channel. Facebook ads & Facebook organic = correlated Speaking & tradeshow sponsorship = correlated Facebook ads & LinkedIn ads = non-correlated Referrals & advertising = non-correlated

Review your existing content to determine what is resonating with your audience and what isn’t. Reassess your target audience and tailor your content to address their specific needs, challenges, and interests. Ensure that every piece of content adds value to your audience by being informative, engaging, and actionable. Perform thorough keyword research to identify the terms your target audience is searching for and incorporate these into your content. Experiment with different content formats such as blogs, eBooks, whitepapers, webinars, podcasts, and case studies to attract a broader audience. Actively promote your content on social media platforms and engage with your audience through comments, shares, and discussions.

There is not just one absolute channel to work with regarding lead generation. You should always be at every channel your leads go to. An excellent lead gen sequence is made up of a multi-channel approach. When you do your market and territory research and find your targeted persona, you'll find out that some of them are not active on Social Media, don't want to be bothered by cold calls, or are not that email-friendly. If you're using tools like Outreach on your outbound activities, don't forget to drop notes like that and use the right channel for the right person. The other thing is continually building a nurturing sequence (with Marketing's help) to follow up on the unresponsive prospects.

When the lead generation channel is failing, pivot your strategy: - Stay updated with industry trends and best practices to refine your strategies continuously. - Establish a feedback loop to gather insights from your team and customers to improve your approach. - Allocate resources effectively to the most promising channels and strategies. - Regularly monitor the performance of new channels and strategies to make data-driven adjustments. - Foster collaboration within your team to generate new ideas and share best practices. - Encourage a culture of innovation where new ideas and approaches are welcomed and tested. - Use customer feedback and market research to understand changing customer needs and preferences.