Primero, organiza una reunión de diálogo abierto para entender las preocupaciones y perspectivas del gestor de cuentas. Escuchar activamente es esencial para identificar los puntos de discordia y las oportunidades de alineamiento. Luego, trabaja en conjunto para revisar y ajustar la estrategia si es necesario. Involúcralo en la planificación y toma de decisiones para que se sienta valorado y parte integral del proceso. La colaboración y la transparencia ayudarán a alinear su enfoque con los objetivos del equipo. ????

When a key account manager isn’t aligned with the team's strategy, I start by revisiting our shared goals. I make time to discuss the client approach openly, explaining how each element of the strategy contributes to our client’s success and to the team’s objectives. By establishing their role’s importance within this vision, we create a sense of purpose. I also encourage open feedback to address any concerns they might have, and I offer practical tools or guidance to help them integrate the strategy into their daily work. This approach ensures everyone is motivated and working in sync.

This is what would be best described "As quite a conundrum". Apart from the amazing idea suggested here I would also add this :- Listen, Analyze, and Review: Acknowledge that the account manager might have valuable insights or concerns grounded in their observations or knowledge. Take the time to understand their feedback, analyze its relevance, and then reassess or adjust the strategy if necessary. Mentorship Approach: If the account manager's reservations stem from personal challenges, play the role of a mentor. Help them feel engaged and part of the solution. Fostering a sense of collaboration and unity among the team plays massive dividends in the long run.

To realign your key account manager with the team’s client strategy: 1. Have a Direct Conversation: Discuss their concerns and any reasons for their resistance to understand their perspective. 2. Clarify the Strategy: Ensure they understand the broader goals and how their role contributes to the team's success. 3. Offer Support and Resources: Provide training or tools to help them implement the strategy more effectively. 4. Set Clear Expectations: Define specific targets and KPIs that align with the team’s strategy. 5. Collaborate on Solutions: Work together to identify any adjustments that may make the strategy more effective for them and the team. This approach encourages collaboration and alignment for team success.