Siempre tenga un informe y mida el desempe?o de contenido en diferentes formatos, clasifique los que mejor resultado tuvo y los que no. Recicle el contenido y reprograme el calendario de publicación, tenga en cuenta los formatos y temas de mayor interés en la audiencia. Busque siempre un influencer de nicho, no el de gran numero de seguidores o reproducciones. Esto hará que tenga menores costos y mejor efectividad en el mensaje y los contenidos. También busque un influencer que valla con el estilo de vida de su marca y el mensaje para evitar conflictos y rechazos.

As a company you can atleast ask them to pitch you in their story or a small video on the feed will also do. If they can’t do that, ask them to atleast share something from their account about the company.

?? "In the world of influencer marketing, adaptability is key!" When a last-minute cancellation occurs, don't panic! Here are quick pivots to maintain momentum: - Leverage micro-influencers: They often have higher engagement rates. - Repurpose existing content: Use past collaborations for fresh insights. - Engage your audience: Host a live Q&A or poll for real-time interaction. - Collaborate with your team: Utilize in-house talent for authentic content. Remember, flexibility can turn challenges into opportunities. Let's get it!

If an influencer cancels last minute, I quickly pivot to keep the content calendar on track. First, I reach out to backup influencers who’ve shown interest in our brand or have worked with us before, ensuring we have reliable alternatives ready for quick turnarounds. If that's not an option, I repurpose existing content, like user-generated material or previous campaign posts, by creating a carousel or “best of” recap to keep our brand visible. Additionally, I coordinate with our internal team to develop in-house content, such as a quick video or graphic, so we’re still posting relevant material and avoiding any gaps. Lastly, I review and adjust the content calendar, shifting posts as needed to maintain a consistent flow.

There are 4 important points to consider: - Feature an employee, executive, or team member for an authentic, behind-the-scenes look. - Share high-quality user-generated content or testimonials from your community. - Quickly collaborate with a micro-influencer or brand ambassador. And we can also think of : Host a live Q&A, poll, or interactive session to connect directly with your audience.