Your event strategy clashes with marketing team feedback. How can you align both for success?

I completely agree with Jacques. To add on to his points, I use data and insights to analyse past events. We review data from previous events to identify what worked well and what didn’t, and we share these insights with the marketing team for consideration in future strategies. Additionally, I hold a debrief session after each event to discuss what went well and areas for improvement. The feedback collected from both teams helps refine our future strategies.

When event strategy conflicts with marketing feedback, I prioritize collaboration by acknowledging the marketing team as pillars of event success. Their insights are invaluable in ensuring the event reaches the right audience. I initiate an open discussion where both teams can align on goals, integrating key marketing ideas without losing sight of the event’s vision. For example, when marketing suggested a change in messaging for an event, we blended both strategies, ensuring that both objectives were met seamlessly.

When event planning clashes with marketing feedback, alignment is essential for success. Begin by engaging open dialogue, allowing both teams to discuss their goals and constraints to find common ground. Next, create a unified vision by establishing a shared objective for the event that both teams can rally around. This helps ensure everyone is focused on the same outcome. Implement feedback loops by regularly checking in to ensure strategies remain in sync and making adjustments as needed. By fostering collaboration and communication between teams, you can merge perspectives and drive a successful event outcome. What strategies do you use to align teams for success?

Quando a estratégia de eventos e o feedback de marketing entram em conflito, é bom focar nos dados. Mostre como as decis?es impactam o evento e pe?a para a equipe de marketing fazer o mesmo. Busque compromissos que funcionem para os dois lados e, se possível, envolva o marketing logo no come?o, para evitar problemas lá na frente.

Cuando la estrategia del evento choca con los comentarios del equipo de marketing, la clave está en encontrar puntos en común. He aprendido que escuchar activamente a todas las partes es el primer paso para crear una visión unificada. En un evento que organicé para una marca en un centro comercial, el equipo de marketing tenía una estrategia enfocada en el branding digital, mientras que mi propuesta se centraba en la experiencia física. La solución fue integrar ambas ideas: creamos una experiencia inmersiva en el evento que generaba contenido atractivo para las redes sociales, maximizando el impacto tanto online como offline.