To bridge the gap between employer branding and company culture, engage employees in the branding process. Form focus groups to gather genuine insights about the culture. Analyze this feedback to adjust your branding messages, ensuring they accurately reflect real experiences and values. This collaborative approach not only strengthens branding but also fosters a sense of ownership among employees, leading to a more cohesive and authentic representation of your company's identity.

Begin by conducting an anonymous "Culture Reality Check" survey to gather honest employee insights about the actual workplace experience. Create cross-functional "Brand-Culture Teams" tasked with identifying discrepancies between branding messages and daily work life, and develop action plans to bridge these gaps. Introduce "Culture Ambassadors" from various departments to continuously gather feedback and ensure that branding efforts authentically reflect the evolving company culture. Establish regular "Brand-Culture Sync" sessions where marketing and HR teams collaborate to ensure all external communications accurately represent the internal employee experience.

Integrity should always be at the forefront of any employer branding strategy thus the development must come from reality and truth highlighting the strengths. Mismatch would mean deception.

Revise o código de conduta, ofere?a treinamentos, promova eventos e atividades, reconhe?a e recompense seus liderados, assim vocês conseguir?o vencer grandes desafios.