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Last updated on 2024年9月30日

Your employees are pointing out a brand perception gap. How will you align your employer image with reality?

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Discovering a brand perception gap through your employees' feedback can be unsettling. It suggests a disconnect between how you present your company to the world and the reality experienced by your staff. This misalignment can lead to employee dissatisfaction and a tarnished reputation, making it harder to attract and retain top talent. You must address this gap swiftly and strategically to ensure that your employer brand accurately reflects the workplace reality. Staffing services can play a crucial role in this realignment by providing insights into industry standards and helping to shape internal policies that resonate with both current and prospective employees.

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Stefan Stelthove

Employer Branding @LVM Versicherung
Hannah Cyrus (Assoc CIPD)

Managing Director at Buzz People Recruitment Ltd

1 Listen Actively

Listening to your employees is the first step in realigning your employer image with reality. Create an environment where feedback is encouraged and valued. This could be through regular surveys, suggestion boxes, or town hall meetings. It's important that employees feel safe to express their true perceptions without fear of retribution. By acknowledging their experiences and showing a genuine interest in their concerns, you can begin to understand the gaps between the perceived and actual company culture.

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Stefan Stelthove

Employer Branding @LVM Versicherung
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Zuh?ren ist der erste Schritt, aber erst das Handeln macht den Unterschied. Viele Unternehmen sammeln Feedback, doch wie oft folgt darauf echte Ver?nderung? Mitarbeiter wollen nicht nur geh?rt, sondern ernst genommen werden. Es braucht mehr als Umfragen – es geht um eine Kultur, in der der Austausch auf Augenh?he stattfindet und auch unbequeme Wahrheiten akzeptiert werden. Nur so entsteht Vertrauen. Ein glaubwürdiges Arbeitgeberimage entwickelt sich erst, wenn Mitarbeiter erleben, dass ihr Feedback zu spürbaren Ver?nderungen führt. Die eigentliche Herausforderung ist es, ein Umfeld zu schaffen, in dem Feedback nicht nur willkommen, sondern auch wirksam ist.

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2 Analyze Feedback

Once you've gathered employee feedback, it's time to analyze it for common themes and insights. Look for patterns that may indicate where your employer image is falling short. It's essential to approach this analysis with an open mind and a commitment to change. Recognize that these insights are valuable data points that can guide your strategy to improve your workplace and align it with the employer brand you aspire to project.

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Hannah Cyrus (Assoc CIPD)

Managing Director at Buzz People Recruitment Ltd
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When employees highlight a brand perception gap, start by thoroughly analysing the feedback for recurring patterns and themes. Look for areas where your employer brand falls short of employee expectations. Approach the analysis with an open mind, treating the feedback as valuable data to guide improvements. Identify specific areas, such as company culture, communication, or benefits, where the gap is most apparent. Compare these insights with your current employer image and ask if it accurately reflects the reality. Once the analysis is clear, prioritise which areas to address first, using this data to develop a more authentic and aligned employer brand strategy.

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3 Develop Strategy

Developing a strategy is key to bridging the brand perception gap. This involves setting clear objectives based on the feedback analysis and creating a roadmap for change. Your strategy should include actionable steps, such as revising your value proposition, updating your mission statement, or implementing new policies that reflect the desired employer brand. Ensure that this strategy is communicated clearly to all employees, so they understand the direction and their role in the process.

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4 Implement Changes

Implementing changes is where your strategy comes to life. Prioritize actions based on impact and feasibility, and involve employees in the process to foster a sense of ownership. Whether it's revamping your onboarding process or introducing new professional development programs, these changes should directly address the concerns raised by employees. It's crucial to maintain transparency throughout this phase to keep staff informed and engaged.

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5 Monitor Progress

Monitoring progress is critical to ensure that the changes you're implementing are effectively reducing the brand perception gap. Establish metrics to measure the impact of your initiatives on employee satisfaction and employer brand alignment. Regular check-ins and follow-up surveys can help gauge the success of your efforts and identify areas for further improvement. Remember, aligning your employer image with reality is an ongoing process that requires continuous attention.

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6 Adjust Regularly

Finally, be prepared to adjust your approach regularly. The job market and employee expectations are always evolving, so your employer brand strategy should be dynamic as well. Use continuous feedback loops to stay informed about employee sentiment and be ready to make iterative changes. This proactive approach will demonstrate your commitment to maintaining an employer image that truly reflects the values and experiences of your workforce.

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Your employees are pointing out a brand perception gap. How will you align your employer image with reality?

1

2

3

4

5

6

1 Listen Actively

2 Analyze Feedback

3 Develop Strategy

4 Implement Changes

5 Monitor Progress

6 Adjust Regularly

Staffing Services

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Your employees are pointing out a brand perception gap. How will you align your employer image with reality?

1

2

3

4

5

6

1 Listen Actively

2 Analyze Feedback

3 Develop Strategy

4 Implement Changes

5 Monitor Progress

6 Adjust Regularly

Staffing Services

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