If your disruptive product isn’t getting the response you expected, it’s time to adapt. Gather feedback from your audience to understand what’s missing or not resonating. Refine your messaging to clearly communicate the value your product brings and ensure it connects with your target market. Reassess your go-to-market strategy to ensure you’re reaching the right people effectively. Use the insights to make small but impactful adjustments to your product or approach. Staying flexible and focused on your users will help turn things around.

First step is to re-evaluate product market fit to ensure the product reaches the right target audience. Address the gap by effectively engaging users for beta testing. Focus on product messaging and especially the USP of the product to be communicated effectively. Adapt flexible approach to quickly tweak the product offerings and eliminate any gaps.

There are two types of user cohorts to consider: exploring users and non-exploring users. ? Exploring users: Monitor their usage patterns and gather feedback to understand their behavior and preferences. ? Non-exploring users: Enable the feature by default or offer it for free, ensuring there’s a simple option to disable it. Analyze the disable rate: ? A high disable rate indicates a potential product-market fit issue. ? A low disable rate suggests it might be an engagement issue. This approach helps identify and address gaps effectively while giving insights on next steps.

Disruption without adoption is just noise. Focus on the "job to be done" and reassess: Are you solving the right problem for the right audience? Refine your value proposition—make the benefit instantly clear. Leverage feedback as a catalyst: engage users, uncover gaps, and iterate fast. Shift the spotlight from features to outcomes—demonstrate how your product transforms lives or solves critical issues. True disruption isn’t about being different—it’s about delivering unmistakable value exactly where it’s needed.

We can: Reassess Your Target Market Validate Market Fit: Ensure the product addresses a genuine, urgent problem for your intended audience. Segment the Audience: Identify niche groups within the broader market that may benefit most from your product. Refine Your Value Proposition Simplify the Message: Clearly articulate how your product solves a critical pain point or creates unique value. Highlight Differentiators: Emphasize what makes your product better or different from existing solutions. Gather and Leverage Feedback Engage Early Adopters: Listen to their experiences to identify gaps or improvements. Conduct Surveys or Focus Groups: Collect insights from potential users to understand their hesitations.