Your CRM team is struggling to work together. How can you help them build better relationships?

2 Foster a culture of emotional intelligence

Emotional intelligence (EI) is the ability to recognize, understand, and manage your own and others' emotions. It is a key factor for building trust, empathy, and rapport with customers and colleagues. You can help your team develop their EI by providing them with opportunities to learn, practice, and apply emotional skills. For example, you can offer them workshops, webinars, or online courses on topics such as self-awareness, self-regulation, motivation, social awareness, and relationship management. You can also encourage them to use tools such as CRM software, chatbots, or email templates to enhance their communication and personalization.

3 Create a shared vision and goals

Another way to improve your CRM team's relationships is to create a shared vision and goals for your CRM strategy. You can involve your team in defining and aligning your CRM objectives, metrics, and action plans. You can also communicate your vision and goals clearly and regularly to your team, and celebrate their achievements and progress. This will help your team feel more engaged, motivated, and accountable for their CRM outcomes.

4 Promote collaboration and feedback

Collaboration and feedback are essential for your CRM team's success. You can promote collaboration by creating a positive and supportive work environment, where your team can share ideas, resources, and best practices. You can also use tools such as project management software, online meetings, or chat platforms to facilitate teamwork and coordination. You can promote feedback by providing your team with constructive and timely feedback on their CRM performance, and inviting them to give and receive feedback from each other. You can also use tools such as surveys, polls, or quizzes to measure and improve your team's satisfaction and engagement.